Director, Product Marketing

Fluxx•Atlanta, GA

1d•$160,000 - $185,000•Remote

About The Position

Fluxx is looking for a strategic, hands-on Director of Product Marketing to own how we position, launch, and differentiate our platform in the market. This role sits at the intersection of product strategy, customer insight, and revenue growth, serving as the connective tissue between Product, Sales, Customer Success, and Marketing. This leader will own end-to-end go-to-market strategy and execution, developing compelling product positioning and messaging, driving successful product launches, and influencing best-in-class sales enablement. Success in this role means ensuring our Sales organization is equipped with the messaging, competitive insights, and enablement materials needed to accelerate pipeline, improve win rates, and drive product adoption. You will define our messaging architecture, lead GTM strategy for new products and features, and build the enablement foundation that helps Fluxx win competitive deals and drive adoption. You'll operate with significant autonomy and partner directly with executive leadership on go-to-market direction. You actively use AI to streamline how work gets done automating launch coordination, accelerating content production, and eliminating manual overhead.

Requirements

10+ years in marketing, most recently in product marketing or related leadership
Demonstrated ability to own GTM strategy end-to-end positioning through launch and adoption
Track record building sales enablement foundations with sales teams
Strong cross-functional leadership at the Director level
Exceptional written and verbal communication, distilling complex capabilities into clear narratives
Strong operator's instinct sees inefficiency and builds systems that scale

Nice To Haves

Experience in social good, tech for impact, or philanthropic technology (grants management, nonprofit, public sector)
Background in community development finance, foundations, or government
Exposure to usage-based or expansion-led growth models in SaaS

Responsibilities

Own Fluxx's product positioning, messaging frameworks, and narrative architecture across the platform and add-ons
Develop persona-specific messaging across the customer lifecycle
Define our competitive differentiation strategy and partner with executive leadership to shape GTM direction and product narrative
Partner with Product on launch strategy (timing, positioning, naming, sequencing) while Product owns project management
Own integrated GTM execution across multi-channel campaigns, team training, and ready collateral ahead of launch
Drive internal readiness across Sales, CS, and Marketing
Build and improve automated, repeatable launch systems using AI and workflow tooling
Provide the strategic input and messaging foundation Sales Enablement needs for pitch decks, battlecards, one-pagers, and objection handling guides
Lead voice of customer synthesis into actionable GTM and positioning recommendations
Monitor market trends and competitive dynamics, surfacing patterns to leadership
Own customer segmentation strategy and build feedback loops between Product, Marketing, Sales, and CS
Ensure consistency of product language across all channels and campaigns
Leverage AI to scale content production and reduce manual lift of keeping materials current
Serve as connective tissue between Product, Demand Gen, Customer Marketing, and Marketing Ops, including on adoption, lifecycle messaging, and attribution reporting
Operate with significant autonomy, leading critical company-wide workstreams with minimal supervision
Optimize for the broader organization, identify root causes, and deliver proposed solutions to peers and leadership
Identify and fill talent gaps on your team
Mentor junior managers and delegate strategically
Proactively address morale risks
Excel in verbal and written communication
Lead discussions on complex topics toward actionable outcomes
Manage conflict resolution and provide constructive feedback across all levels
Own PMM strategy and contribute to long-range marketing planning
Partner with executive leadership on GTM direction
Connect marketing investment to pipeline/revenue and partner with Finance and RevOps on revenue contribution
Actively uses AI to draft messaging, accelerate competitive research, generate enablement content, and reduce repeatable work
Has automated GTM/marketing workflows, reducing manual handoffs without sacrificing quality