Director, Product Marketing

Spear • Scottsdale, AZ

1d • Hybrid

About The Position

We are looking for a Director of Product Marketing who can bring clarity to complexity and momentum to opportunity. This is not a “plug-and-play” corporate role. You’ll be stepping into a dynamic, evolving environment where not everything is fully built yet - and that’s by design. You’ll need to balance strategy with execution, influence without authority, and create structure where it doesn’t yet exist. You will own how our products and services show up in the market - how they’re positioned, launched, understood, and ultimately chosen by dental professionals. We are a dental education company built on the belief that better clinicians build better practices - and better lives. Our work spans immersive campus-based clinical workshops, seminars, online education, study clubs, and professional services that support dentists and their teams in delivering exceptional care. We care deeply about quality, impact, and continuous improvement. We move fast, expect a lot, and are comfortable operating in the gray while we build what’s next.

Requirements

• 7–10+ years in product marketing or a similar role (healthcare, education, or professional services preferred)
• A track record of launching and growing products
• The ability to simplify complex ideas into messaging that resonates and converts
• Comfort operating in ambiguity and building as you go
• Strong cross-functional coalition building skills - you know how to align teams that think differently
• A bias for action and accountability - you own outcomes, not just deliverables
• Grit and follow-through – You push work across the finish line, even when it’s messy, ambiguous, or requires multiple attempts
• Comfort with friction – You can navigate differing opinions, strong personalities, and incomplete inputs without losing momentum
• Ownership mindset – You don’t wait for perfect direction; you create clarity and move
• Resilience – You can absorb feedback, recalibrate quickly, and keep going without getting derailed
• Bias for action – You’d rather test, learn, and improve than over-plan

Nice To Haves

• Prefer building over maintaining
• Can handle direct feedback and give it just as well
• Don’t need everything to be perfect before you move
• Care about doing meaningful work that impacts real clinicians and patients
• Are as comfortable in the details as you are in the strategy
• Finish what you start—even when it gets hard or unclear
• Can create structure in environments that don’t naturally provide it
• Don’t take misalignment personally—but know how to work through it
• Are motivated by building something meaningful, not maintaining the status quo
• Take pride in figuring things out others might avoid

Responsibilities

• Turn complex clinical education and services into clear, compelling, benefit-driven messaging
• Define positioning that differentiates us in a crowded and often commoditized education space
• Build messaging frameworks that get used (not sit in a deck somewhere)
• Drive launches for new programs, curriculum updates, and service offerings - even when inputs aren’t perfect
• Create alignment across Product, Marketing, Education, Customer Success and Sales teams
• Build and manage go-to-market plans that are practical, not theoretical
• Develop a deep understanding of dentists and their teams - what they care about, what they struggle with, and what drives action
• Gather insights from faculty, customers, and internal teams and turn them into usable strategy
• Push the organization to stay grounded in real customer needs
• Partner closely with Sales and Customer Success to improve how we show up in conversations with customers
• Build tools and materials that help teams communicate value clearly and confidently
• Identify opportunities to improve conversion, retention, and expansion across our portfolio
• Introduce structure where it’s needed - positioning, launch processes, messaging - without slowing things down
• Help prioritize what matters most across a broad and growing set of offerings
• Use data to guide decisions, but don’t get stuck waiting for perfect data

Benefits

• competitive salary with annual bonus potential
• medical, dental, life & disability insurance offerings
• 401(k) employer match
• flexible time off
• paid company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed