Director Product Marketing

Candescent•Atlanta, GA

About The Position

Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels. Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection. The Role Candescent is seeking a Director Product Marketing to bring structure, momentum, and strategic clarity to how we position our platform and take products to market. This is a highly visible role for a self-starter with an entrepreneurial mindset. In this role, you will: Own product positioning and messaging across Candescent’s platform and solutions Lead go-to-market execution for new products and feature launches Align cross-functional teams around clear customer value and differentiation Build structure and frameworks in an evolving, high-growth environment Collaborate deeply across Product, Sales, Customer Experience, Operations, and agency partners Help shape the Product Marketing function and mentor future PMM hires as the company scales

Requirements

8+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including 3–5 years in a leadership role
Proven success building differentiated narratives, leading product launches, and driving measurable revenue impact
Strong analytical and storytelling skills with the ability to simplify complex concepts for diverse audiences
Deep experience in competitive intelligence, market analysis, persona development, and influencing product roadmaps
Executive presence with the ability to inspire and influence without formal authority
Demonstrated success partnering closely with Product, Sales, and Marketing teams, as well as managing agency partners
Entrepreneurial, hands-on mindset balanced with strategic vision; thrives in fast-paced, high-growth environments
Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field required
Must be authorized to work in the United States; no visa sponsorship is available for this role

Nice To Haves

MBA or advanced degree preferred or equivalent work experience.

Responsibilities

Product Positioning & Messaging Develop clear, differentiated value propositions and messaging frameworks for Candescent’s platform and feature set
Translate complex technical capabilities into compelling, customer-centric narratives for banks and credit unions
Ensure consistent positioning across website content, sales collateral, campaigns, and other external-facing materials
Go-to-Market Strategy & Execution Lead end-to-end go-to-market planning for product releases and feature launches
Define ideal customer profiles (ICPs), buyer personas, launch readiness checklists, success metrics, and communication plans
Drive cross-functional alignment with Product, Sales, Customer Success, and agency partners to ensure flawless execution
Competitive & Customer Insights Own and maintain the competitive landscape, delivering clear points of view on differentiation and positioning
Partner with Product, Sales, and CX to understand customer needs, adoption challenges, and market trends
Turn insights into actionable recommendations that influence messaging, launches, and product strategy
Sales Enablement Create customer-ready assets including pitch decks, one-pagers, feature sheets, battlecards, demo narratives, and FAQs
Support sales training and ensure messaging consistency across teams
Equip Sales with the tools and stories needed to confidently win in competitive deals
Cross-Functional Collaboration Act as a connective link between Product, Sales, Customer Experience, and Marketing
Manage agency partners across design, content, research, and creative workstreams
Communicate clearly and confidently with senior leaders, technical teams, and external stakeholders
Future Team Leadership Operate as a strong, hands-on individual contributor today
Help define the vision, processes, and standards for the Product Marketing function
Mentor and support junior PMMs as the team scales