Director, Product Marketing, ProDesign

Adobe•San Jose, CA

About The Position

We are looking for a strategic product marketing executive to lead Adobe’s core professional design products. This leader will own the business strategy for our flagship pro design products in collaboration with cross-functional partners. The ideal candidate has experience launching agentic technologies, understands design deeply, thrives in collaboration, and can effectively influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creative community.

Requirements

10+ years of senior product marketing experience, with a proven track record of operating at the GM level and owning strategy, business outcomes, and a high-performing team.
Hands-on experience launching and scaling agentic and/or generative AI products, with a sharp point of view on where AI is taking the creative industry.
A true partner to product; you've shaped roadmaps and aren't afraid to push back when the direction or strategy isn't right.
Deeply customer-obsessed, you bring the voice of the customer into every strategic decision and use those insights to sharpen both the product and the GTM.
Proven track record leading major launches, packaging shifts, and repositioning efforts while connecting the marketing motion directly to business metrics and growth outcomes.
Demonstrated ability to drive alignment and shape decisions across product, engineering, corporate marketing, and regional leadership in complex, matrixed global organizations where you lead through influence as much as authority.
A compelling communicator and storyteller who can inspire a team, and represent the brand externally with credibility and conviction.

Nice To Haves

Deep familiarity with the professional design community is a strong plus.

Responsibilities

Define and drive the go-to-market strategy for innovative AI and Agentic products, positioning Adobe at the forefront of the next generation of creative tooling, and setting the standard for how AI transforms the design industry.
Drive the end-to-end GTM strategy and business success for Adobe's flagship Pro Design products — Illustrator and InDesign
Lead the annual and 3-year planning process, defining the growth approach, business plan, and GTM vision needed to win, including TAM analysis, market share targets, competitive positioning, and pricing & packaging.
Be well informed on the pro design landscape synthesizing market trends, customer insights, and competitive intelligence to inform strategy and stay ahead of industry shifts.
Recruit, develop, and inspire a high-performing team of product marketing leaders who are deeply embedded in the pro design community and category.
Align and mobilize cross-functional teams to flawlessly complete the GTM strategy, defining clear success metrics and holding the bar on performance.
Develop distribution strategies and partnerships that extend Adobe's reach and deepen its presence across the pro design ecosystem.
Serve as a strategic change agent, bringing clarity, momentum, and bold thinking to teams navigating a rapidly evolving technology landscape.