Sr/ Director Product Marketing - SAAS or Martech

LIFESIGHT LLC

37d•Remote

About The Position

We are seeking a senior Product Marketing leader with a background in B2B SaaS companies, ideally with experience in martech. This role is designed for an individual who has successfully marketed complex SaaS products to enterprise or mid-market buyers. The ideal candidate will be adept at translating technical platform capabilities into clear business value propositions for a diverse range of stakeholders, including CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams. The position requires a blend of strategic thinking and hands-on execution, with the individual owning critical areas such as product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education.

Requirements

14–20 years of overall experience, with strong experience in B2B SaaS product marketing.
Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories.
Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning.
Experience supporting enterprise SaaS sales teams with buyer narratives, battlecards, pitch decks, objection handling, competitive comparisons, and executive-level value stories.
Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making.
Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth.
Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership.

Nice To Haves

Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred.
Candidates from companies in the following areas will be prioritized: Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Candidates from companies in the following areas will be prioritized: Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams.

Responsibilities

Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation.
Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps.
Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories.
Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives.
Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems.
Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content.
Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems.