Director, Product Marketing - Unannounced Project

Scopely•US - United States, CA

1d•$161,500 - $238,000•Remote

About The Position

Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the gaming industry, connecting millions of people around the world daily. We are in the early stages of development on an ambitious, unannounced, cross-platform Strategy/MMO featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases. This role reports directly to the VP of Marketing.

Requirements

8+ years experience leading marketing strategy
Experience leading brand building, positioning, or repositioning of a large brand
Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes.
Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers.
Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority.
High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it.

Responsibilities

Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate in a competitive landscape.
Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights.
Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions.
Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.