Director, Product Marketing

Security Benefit Business Services / Everly Life • Topeka, KS

2d • Hybrid

About The Position

As the Director, Product Marketing you will be responsible for leading the product marketing strategy for Security Benefit’s annuity and retirement product portfolio. This leader owns product positioning, messaging, value proposition development, product lifecycle marketing, sales enablement, and product content strategy to ensure advisors, distribution partners, and clients clearly understand the value of our solutions. Working closely with Product Management, Distribution, Brand Strategy, Digital Engagement, Marketing Operations, and the Director of Go-to-Market Strategy & Market Activation, this role translates product capabilities into compelling market stories that drive awareness, engagement, and sales success. The Director serves as the voice of the customer, ensuring market insights shape product messaging while maintaining a consistent, differentiated brand experience across all channels. The Director, Product Marketing position reports to the 2nd Vice President, Product & Chanel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 8–10+ years of progressive marketing experience, including at least 3–5 years leading product marketing teams within financial services, insurance, or another regulated industry.
• FINRA Series 6 license or ability to obtain within six months of employment.
• Demonstrated experience developing product positioning, messaging, and value proposition strategies for complex financial products.
• Experience supporting advisor or intermediary distribution channels through sales enablement and marketing content.
• Experience managing product marketing throughout the product lifecycle, including launches, ongoing product maintenance, regulatory updates, and content governance.
• Proven ability to lead, coach, and develop high-performing marketing teams.
• Strong analytical skills with experience leveraging competitive intelligence, customer research, and market insights to drive strategic decisions.
• Excellent written, verbal, and presentation skills, with the ability to translate complex products into clear, compelling narratives.
• Experience managing marketing budgets, agency relationships, and cross-functional initiatives.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features, customer insights, and competitive advantages into compelling narratives for advisors, distribution partners, and end clients.
• Develop product positioning strategies that clearly differentiate Security Benefit offerings in the marketplace.
• Ensure consistent messaging across all marketing channels, campaigns, sales materials, and customer touchpoints in partnership with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice during product development, providing market-back input on product design, naming, customer needs, and feature prioritization.
• Lead the development and execution of product marketing content strategies that support advisor engagement and sales growth.
• Build and maintain a comprehensive library of advisor-facing sales tools, presentations, brochures, videos, FAQs, battle cards, objection-handling guides, web content, email templates, and product playbooks.
• Partner with Distribution and Channel Marketing leaders to ensure enablement resources address channel-specific needs and selling strategies.
• Support product education and training by developing marketing content that simplifies complex financial concepts.
• Drive adoption of AI-enabled content development while ensuring alignment with brand governance and regulatory requirements.
• Own the ongoing marketing strategy for products throughout their lifecycle, ensuring marketing materials, messaging, and sales resources remain current, accurate, and aligned with evolving business priorities.
• Partner with Product Management, Legal, Compliance, and subject matter experts to proactively update product content in response to regulatory changes, tax law updates, product enhancements, and industry developments.
• Lead periodic reviews of the product marketing content library to ensure materials remain relevant, compliant, and reflective of current product positioning and competitive differentiation.
• Evaluate existing product messaging and sales enablement resources to ensure they align with evolving customer needs, advisor expectations, market trends, and competitive dynamics.
• Proactively review, retire, and archive outdated product marketing materials and sales resources to maintain a current, compliant, and relevant content library across all distribution channels.
• Establish governance and review processes to maintain the accuracy, consistency, and effectiveness of product marketing assets across all marketing and distribution channels.
• Monitor industry trends, competitive activity, advisor needs, regulatory developments, and customer insights to inform product marketing strategy.
• Develop competitive analyses and messaging frameworks that strengthen Security Benefit’s market differentiation.
• Partner with Marketing Insights to integrate customer research, competitive intelligence, and market data into positioning, messaging, and product marketing strategies.
• Use performance metrics and market feedback to continuously refine product marketing strategies, messaging, and content effectiveness.
• Partner closely with Product Management to translate product capabilities into customer-focused value propositions and marketing strategies.
• Collaborate with other Marketing leads to support successful product launches and integrated marketing campaigns.
• Work closely with Brand Strategy, Digital Engagement, Marketing Operations, Creative Services, Communications, Legal, and Compliance to ensure integrated, compliant, and consistent product marketing execution.
• Lead and develop the Product Marketing function, fostering a high-performing, collaborative, and customer-focused team.
• Establish clear priorities, goals, and performance expectations aligned with business objectives.
• Mentor and coach team members while building organizational capabilities in product marketing, sales enablement, content strategy, and strategic storytelling.
• Manage department budgets, agency relationships, marketing technology, and external vendors to maximize marketing effectiveness and operational efficiency.

Benefits

• Competitive salary and annual incentive bonuses to reward your contributions.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance to give you peace of mind.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance to protect your loved ones.
• Educational assistance to support your career development.
• Associate assistance programs for your personal and professional well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Director