Director, Product Marketing

Digital Turbine Media•Austin, NY

22h•$225,000 - $280,000•Hybrid

About The Position

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem. Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered. Digital Turbine is seeking a Director of Product Marketing to lead and scale our Product Marketing function. This role will define how product marketing operates across the company — shaping best practices, influencing product strategy, and ensuring our solutions are clearly positioned and effectively commercialized. The Director will lead and coach an existing team of Product Marketing Managers while partnering closely with Product, Sales, Partnerships, and Marketing leadership to drive consistent platform messaging and enable successful go-to-market execution. This role sits at the center of DT’s commercial engine, translating product innovation into clear market positioning, strong sales enablement, and scalable documentation that supports global growth. About the Director, Product Marketing role:

Requirements

10+ years of experience in product marketing, preferably in advertising technology, mobile platforms, or digital media
3–5 years managing product marketing teams
Strong experience building or scaling product marketing functions
Deep experience with sales enablement and product documentation
Ability to influence cross-functional stakeholders across product, sales, and executive leadership
Strong storytelling and positioning skills for complex technology platforms
Ideal candidate combines strategic thinking with operational discipline. They enjoy building systems, coaching teams, and partnering deeply with product and sales leaders to ensure innovation translates into real market impact.

Responsibilities

Lead and develop a team of Product Marketing Managers, providing coaching, structure, and operational discipline.
Establish best practices for the Product Marketing function across positioning, launches, enablement, and documentation.
Build clear operating models between Product, Marketing, and Sales to ensure consistent go-to-market execution.
Define and maintain clear messaging and positioning frameworks across DT’s platform and solutions.
Translate complex advertising technology and mobile ecosystem dynamics into compelling value propositions for customers.
Ensure consistency of messaging across sales materials, marketing content, and external communications.
Partner with Product leadership to shape commercialization strategy for new products and features.
Define launch readiness frameworks and drive cross-functional coordination for product introductions.
Ensure product marketing is embedded early in product development to represent customer and market perspectives.
Own the development of core sales enablement materials, including decks, battlecards, solution guides, and product documentation.
Ensure global sales teams have clear, up-to-date materials that support effective customer conversations.
Develop scalable systems for maintaining product documentation across a rapidly evolving platform.
Act as a strategic partner to Product, Sales, and executive leadership.
Help shape how the organization communicates product value both internally and externally.