Director, Product Marketing

Procurify • Vancouver, BC

4d • CA$147,000 - CA$184,000 • Remote

About The Position

Procurify is seeking a Director of Product Marketing to lead the company's market positioning and competitive strategy. This role will define the company narrative, messaging architecture, market segmentation, and analyst relationships. The Director will translate strategy into positioning, messaging, assets, and programs that drive impact across the go-to-market organization. This is a senior leadership position on the marketing team, with company-wide visibility and executive engagement. The role involves leading and coaching two Product Marketing Managers, developing their skills and expanding their ownership. It is a hands-on player-coach role, where the Director will guide their team's strategy and work while also owning company-level and cross-portfolio initiatives. AI fluency is essential for analyzing information, building workflows, creating work, and scaling team impact.

Requirements

• 10+ years in B2B SaaS marketing, with significant Product Marketing leadership experience and direct people management.
• Owned company-level positioning and messaging for a multi-product or complex SaaS platform, including a meaningful repositioning, category shift, or evolution in market narrative.
• Led go-to-market strategy across a product portfolio, from segmentation and launch strategy through sales enablement, customer communications, and market adoption.
• Know how to turn customer, competitive, win/loss, and market insight into decisions on positioning, roadmap, pricing, packaging, and where the business invests.
• Built credibility with senior executives, Sales, Product, Customer Success, customers, and industry analysts, and can influence decisions without relying on organizational authority.
• Built and coached a high-performing Product Marketing team, raised the quality bar for the function, and helped marketers meaningfully grow their craft and careers.
• Commercially minded and comfortable measuring Product Marketing against business outcomes, including pipeline, adoption, retention, and competitive performance.
• AI-fluent in practice, not theory. Have changed how a team works using AI, built repeatable workflows around it, and can point to meaningful improvements in the quality or scale of the work.
• Exceptional writer and storyteller who still does the work yourself. Can turn a complex platform into differentiated, credible language that a CFO can understand and repeat.
• Maintain an up-to-date LinkedIn profile and ensure it is refreshed upon joining, to reflect your role at Procurify and help maintain a consistent, professional presence across our GTM team.

Responsibilities

• Own Procurify's positioning strategy and define how we differentiate in the procurement market.
• Build and maintain the company-level narrative and messaging architecture as the single source of truth across all surfaces, and translate it into positioning teams can execute against.
• Own the AI and agentic narrative: make the platform's intelligence concrete, credible, and differentiated for finance and operations buyers.
• Own market segmentation and use it to direct where we invest and who we talk to.
• Own the voice of the customer with deep customer research and win/loss analysis.
• Use product, customer, funnel, and market data to identify patterns, test assumptions, and turn evidence into clear strategic recommendations.
• Shape Procurify's analyst relations strategy and narrative, building credible relationships with top-tier analyst firms and influencing how the company and category are represented.
• Act as a credible external voice on procurement and the agentic shift through analyst briefings, press, and webinars.
• Set the execution standard and quality bar for the function, along with the operating rhythms that keep it consistent.
• Own launch strategy across the portfolio and decide which messages and formats get tested in the market, in partnership with demand generation.
• Own the strategy for direct-to-customer communications: launch and product-news emails, in-app posts, in-app tours, and lifecycle journeys.
• Report and analyze product marketing's contribution to pipeline, adoption, and retention.
• Build an AI-enabled Product Marketing practice that improves the quality, consistency, and scale of the function.
• Establish shared tools, context, and repeatable workflows across core PMM work, and partner with Marketing’s AI specialists to make Product Marketing a model for effective AI-assisted work.
• Influence the roadmap, pricing, packaging, and launch sequencing with market, customer, and competitive insight.
• Own the enablement deliverable set for each product portfolio with your PMMs, including positioning one-pagers, battlecards, playbooks, demo narratives, and objection handling, maintained as living resources in our library rather than launch-day artifacts.
• Train Sales and Customer Success on messaging, use cases, and differentiation.
• Set the standard for how competitive intelligence gets gathered and used by go-to-market teams.
• Coach two Product Marketing Managers: raise their craft, give direct feedback, hold a high bar on the work, and map a clear path to their next level.
• Own the team's structure, culture, and operations: the processes, templates, and shared standards that keep output consistent across portfolios, whoever is doing the work.
• Own the team's plan: what it takes on each quarter, what it defers, and how portfolio coverage is split across the two PMMs.

Benefits

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
• Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.
• Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
• Continuous learning: We host regular educational lunch and learns to help our team grow, share knowledge, and stay curious.
• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed