Director, Product Marketing LATAM & Emerging
About The Position
We are looking for a Director of Product Marketing to lead LATAM & Emerging markets, one of Adobe’s most strategic and high-growth regions. This is an outstanding opportunity to play a pivotal role driving growth and success of our flagship products like Acrobat, Photoshop or Firefly. In this role, you will develop how Adobe wins in LATAM and emerging markets. You will turn global strategy into strong local growth by crafting strategy, influencing product direction, and enabling measurable business outcomes. You’ll act as the voice of the market. You will use data and customer insight to guide decisions. You will align global and regional teams to ensure Adobe’s products and experiences resonate locally. If you’re passionate about building strategy, enabling growth in emerging markets, and influencing global decisions with real market insight—this role is for you. This is a US based role with a global remit, serving as a bridge between Corporate and International PMM teams to guarantee regional priorities are represented. LATAM represents an outstanding growth opportunity for Adobe. You will directly invent how we win in the region—combining strategy, insight, and execution to drive real business impact!
Requirements
- 10+ years in product marketing, strategy, or related roles
- Proven experience owning market strategy and business growth
- Strong experience in LATAM or other emerging markets
- Ability to combine data, customer insight, and strategy to drive decisions
- Track record of influencing senior leaders and cross-functional teams
- Strong leadership skills with experience building and scaling teams
Responsibilities
- Build LATAM strategy and growth through data and insights
- Establish country and audience priorities (e.g. Brazil, Mexico)
- Develop annual and quarterly planning and performance tracking
- Drive investment decisions and trade-offs to improve impact
- Build market dynamics, customer behaviour, and competitive landscape analysis
- Invent a strong regional perspective to global strategy and product roadmap decisions
- Develop regional readiness across pricing, messaging, and experiences
- Drive through influence and cross-functional alignment
- Work together with Product, Marketing, Sales, Finance, and Global PMM leads
- Empower teams around clear strategy and priorities
- Build strong narratives that influence senior leaders
- Build and empower a high-performing team
- Foster a culture of accountability, clarity, and impact
- Elevate LATAM as a strategic priority within the organisation
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
