Director, Product Marketing (GTM Field Service)

Salesforce•Chicago, IL

13d•$164,000 - $261,500•Remote

About The Position

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that drives trials, builds the sales pipeline, and ultimately generates new customers. This is a high-visibility, high-impact role: you will own the go-to-market strategy for our Field Service business and act as the voice of sales, translating the business's needs across marketing, sales enablement, product, and field teams to drive pipeline and help close deals. The ideal candidate has demonstrable expertise across product marketing — positioning and messaging, planning and segmentation, customer and competitive intelligence — and a proven ability to build scalable programs and drive cross-functional alignment amid ambiguity. You'll look at everything the Product Marketing team produces through the lens of a sales rep, turning marketing and industry-focused initiatives into programs that drive real growth.

Requirements

8+ years of experience in product marketing, sales, or go-to-market roles, including experience leading and inspiring a team of marketers
A strong communicator and storyteller who presents confidently to executive leaders, cross-functional partners, and customers — adapting clearly and concisely to the audience in the room
A self-starter who can navigate a complex, fast-moving, multi-geography organization — building buy-in across cultures, functions, and stakeholder levels to move projects from idea to execution quickly
Strategic thinker with a growth mindset and comfort with numbers: able to use data and analytics to set measurable marketing metrics, track progress, and translate results into actionable recommendations
Proven partner to sales, marketing, and enablement teams in building pipeline, progressing it to close, and growing existing customer relationships against shared pipe & ACV targets
Knowledge of, or experience in, marketing to Service buyers across multiple industries
Experience creating value propositions and content strategies that support demand generation across the full buyer funnel
Experience running or managing comprehensive sales enablement and GTM programs is desirable

Nice To Haves

Experience with Salesforce products and/or other SaaS and B2B technology platforms
Ability to create a range of marketing assets — on-message product demo videos, sharp and succinct slide pitch decks (Google Slides), and product data sheets

Responsibilities

Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution, and align to named global distribution leaders to drive sales programs and pipeline generation
Own competitive strategy and enablement for Field Service — market and competitor intelligence, positioning against key competitors, and arming sales with the tools to win competitive deals
Lead cross-functional annual and quarterly GTM planning for Field Service, driving alignment across product, sales, and regional/industry teams on priorities, timing, and narrative
Build a product enablement strategy that translates the value proposition for sales and customers, including sales plays and training material that make our offerings easy to sell
Partner with industry and regional PMMs to scale programs, content, and enablement globally
Partner with product teams to shape pricing and packaging strategy, and support in-flight deals and field communications as pricing changes roll out
Drive launch strategy and execution for key Field Service product launches, including buyer campaign execution
Create and deliver content, webinars, blogs, events, and customer stories that carry the message to market — and confidently present it yourself to audiences of all sizes, from customer meetings to major events
Track, measure, and report on the results of these sales and marketing efforts, adjusting programs based on what the data shows