Director, Product Marketing, Developer Platform

ServiceNow•San Diego, CA

5h•Hybrid

About The Position

This is a product marketing role, not a developer campaign marketing role. That distinction matters. Developer campaign marketing executes against a defined brief — events, demand generation, content distribution. This role writes the brief. It owns the positioning, narrative, and go-to-market strategy that defines what ServiceNow is as a developer platform and shapes how developers, technical buyers, and the broader market perceive and choose it. ServiceNow is creating this function as a dedicated role for the first time. Platform-wide developer messaging strategy has previously sat at the VP level. As the platform’s developer ecosystem grows and artificial intelligence reshapes how builders discover and adopt enterprise tools, this function requires a dedicated owner who has built it before at a comparable company. We are looking for a senior individual contributor Director of Product Marketing, Developer Platform to own this function end-to-end. You will define the developer platform narrative across every surface where it is expressed — including major product launches and executive developer keynotes — and own the go-to-market motion that connects the platform story to developer adoption and platform activation. You will report directly to the Vice President of Community, Developer Ecosystem and App Engine and work closely with developer relations, community, and product management. This is a senior individual contributor role with no people management responsibilities. The candidate must have worked in product marketing for a developer platform before — not developer campaign marketing. Those are different functions.

Requirements

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the former
Demonstrated experience owning the full developer-facing messaging strategy for a platform: you have defined what the platform is, who it is for, and why developers choose it
Experience owning or significantly contributing to executive developer keynote content and platform-level narrative
Demonstrated experience owning go-to-market strategy for a developer portal or technical destination
Experience setting the strategic content brief for a developer relations or developer advocate team and ensuring their output connects to business outcomes
Familiarity with artificial intelligence search and how it is changing developer research and evaluation behavior
Experience connecting developer platform adoption to enterprise customer activation and retention outcomes
Exceptional written communication: you write platform positioning documents, developer-facing narrative, and executive keynote content with equal clarity
Experience at a developer-first platform company is required
This is a senior individual contributor role with no direct reports
Bachelor’s degree required; Master of Business Administration or equivalent experience preferred

Responsibilities

Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platform
Own developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messaging
Own executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communications
Own the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectively
Lead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomes
Own the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channels
Own the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active use
Build the measurement framework that connects developer marketing activity to platform adoption outcomes
Develop content that gives customer-facing teams a credible, developer-fluent story to tell
Stay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market