Director, Product Marketing - Carrier

Applied Systems, Inc.•,

8d•$150,000 - $180,000•Hybrid

About The Position

We're hiring a Director, Product Marketing — Carrier for a hybrid role (1-2 days a week in-office) with occasional travel, leading product marketing strategy for Applied's carrier-facing portfolio. This is a strategic role as the carrier segment is a key growth vector, and this leader will own product positioning, launch strategies, and product marketing team leadership, partnering closely with Product Management, Sales, and Marketing to drive growth with insurance providers globally. This role operates with a builder's mindset — the carrier function is earlier in its scale curve and offers a clear path to senior leadership growth as the business expands. To keep us headed in the right direction, we're looking for people who understand winning is a team sport, who value and seek to learn from our team's diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.

Requirements

8-10+ years in B2B product marketing, with 3-5+ years of people management experience
Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS
Demonstrated ability to build the PMM function for a smaller, scaling team — operating with a builder's mindset and partnering closely with senior leadership
Experience in insurance, insurtech, financial services, or another regulated B2B industry strongly preferred
Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events
Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning
Data-driven mindset with proven ability to use analytics to guide GTM strategy

Nice To Haves

Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus
MBA a plus

Responsibilities

Set the product marketing strategy for the carrier segment, aligned to the Applied Carrier portfolio strategy and growth priorities.
Own positioning, narrative, and market direction for carrier buyers across Cytora, Ivans, and all carrier-facing capabilities globally.
Translate complex, technical carrier capabilities (e.g., underwriting risk data, core system integrations) into narratives and visuals that a non-technical executive can grasp in one read.
Own the visual language in diagrams, one-pagers, demo narratives.
Own the naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio, defining how these products relate to each other and to the Applied brand in market.
Build, lead, and develop a team of product marketers covering Cytora and Ivans product portfolios.
Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning.
Establish the carrier PMM operating model and prepare the function for scale as the business grows.
Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the carrier portfolio.
Partner with Sales, Customer Success, and Demand Gen to ensure PMM output drives pipeline, competitive win rate, and adoption across the carrier segment.
Govern the launch process for carrier-facing products, ensuring cross-functional alignment and achievement of desired outcomes.
Drive carrier market intelligence and competitive positioning as part of the broader PMM competitive program.
Partner with Corporate Communications and business leaders to build relationships with industry analysts focused on the carrier and insurtech ecosystem.
Own a systematic win/loss and customer research program for the carrier segment, feeding findings into positioning, roadmap input, and competitive strategy.
Own and report on PMM-influenced business metrics for the carrier segment: pipeline contribution, win rate, adoption, and launch outcomes.
Define and track the metrics that determine continued investment in the segment.
Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact.