Director, Product Marketing - AI Optimization

Ford Motor • Dearborn, MI

2d • Hybrid

About The Position

We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of "pull-adoption" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns. In this position... This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.

Requirements

• Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.
• Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.
• AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.
• Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.
• Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.
• Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.
• Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.
• 12+ years of professional experience in marketing or sales career, leading the implementation of digital product.
• Marketing degree or similar BS/BA equivalent degree.

Nice To Haves

• Master's degree preferred.
• Design thinking certifications.
• Change management certifications.
• A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.
• Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.
• Deep understanding of proactivity, integration, and automation in customer experience.
• Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.

Responsibilities

• Create a Digital Product Marketing Strategy from Scratch
• Drive User Adoption & Create a Culture of Pull-Adoption
• Lead Training, Enablement, & Content Creation
• Partner with Go-to-Market Teams & Ford Direct
• Lead Teams of External Consultants and Agencies
• Accelerate Time-to-Value & Phased Rollout

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees