Director, AI Marketing

Vertafore•Denver, CO

1d•$120,000 - $160,000

About The Position

We are seeking a Director, AI Marketing, to define and operationalize the go-to-market strategy, commercial narrative, messaging standards, and launch processes for Vertafore’s Velocity AI Platform and growing portfolio of Velocity AI agents. This director-level individual contributor will report to the Chief Marketing Officer, align day-to-day with the Velocity AI Platform team, and partner across AI, product management, product marketing, sales enablement, PR, web, creative, and cross-functional agent teams to bring AI innovation to market with a clear, differentiated, customer-ready story. The ideal candidate is a strategic product marketer and exceptional content creator who can translate complex AI capabilities into customer-value narratives that drive belief and action. They are highly collaborative, influential without direct authority, and able to create clarity in a fast-moving environment.

Requirements

Exceptional messaging, positioning, storytelling, and content development skills, including the ability to translate technical capabilities into clear workflow impact, customer value statements, and commercial narratives.
Strong understanding of B2B SaaS or platform product marketing, launches, sales enablement, and buyer journeys.
Curiosity about AI and its application to insurance workflows across agency, MGA, carrier, and broader distribution value chains.
Experience building scalable launch frameworks, messaging systems, and cross-functional operating models.
Executive communication, stakeholder alignment, collaboration, and influence in matrixed environments.
Attention to detail and ability to drive multiple workstreams in a fast-moving environment.
Comfort creating structure where processes, narratives, or operating models are still being defined.
Familiarity with AI tools and prompting techniques, including building or leveraging GPTs to improve go-to-market efficiency.
10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.
Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.
Experience with AI, automation, data products, platforms, or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.
Experience in insurance, InsurTech, financial services, or another regulated industry preferred; ability to learn complex domains quickly is essential.
Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.
Bachelor’s degree in marketing, business, communications, or a related field required; MBA or equivalent experience helpful.

Responsibilities

Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore’s AI innovation leadership and support the company’s broader Distribution Velocity viewpoint for the industry.
Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.
Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.
Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.
Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.
Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore’s agency, MGA, and carrier business segments.
Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.
Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.
Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.
Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.