Director Product Market Development
About The Position
The Director Product Market Development develops, leads, and executes the commercial research-use-only (RUO) product strategy across iMDx’s oncology and transplant portfolio. The role builds long-term relationships with decision-makers and influencers in clinical and research laboratories and gathers market intelligence to inform product and clinical development roadmaps. It ensures products address market needs and are designed for adoption in the RUO market. The position identifies and targets customer segments, gathers feedback to inform product design and specifications, aligns strategy with market needs, and drives initial adoption among key customer segments. It collaborates across the organization, including with Commercial, Business Development, R&D, and Medical Affairs, and develops and executes go-to-market and Early Access Program strategies. This is not a commission-based role.
Requirements
- Experience in the RUO space.
- Ability to develop long-term relationships with decision-makers and influencers in clinical and research laboratories.
- Ability to gather and translate customer, market, and competitive insights into product and commercial strategies.
- Ability to align product specifications, positioning, and development priorities with customer needs.
- Ability to collaborate across Commercial, Business Development, R&D, Medical Affairs, and other teams.
- Ability to use market segmentation, forecasting, competitive analysis, and budget awareness to prioritize initiatives and deliver commercial results.
- Ability to travel 40% domestically and internationally if required.
- Ability to stand, sit, walk, bend, reach, perform manual manipulation, and lift 25 pounds.
- Ability to perform full-body movement.
- Ability to work on a mobile device, tablet, or computer screen and/or type for at least 50% of a typical working day.
Responsibilities
- Serve as the market intelligence arm of the organization and provide consistent field feedback to inform RUO product strategy and direction.
- Collaborate across the organization to align on product-market fit and define specifications for iMDx’s RUO products.
- Work with Business Development and R&D to pursue potential partnerships and data-development opportunities.
- Identify customer characteristics, segment the market, and plan targeted outreach and awareness for iMDx’s RUO products.
- Build relationships with existing KOLs and develop new key customers for current and future commercial and medical activities.
- Develop and execute the Early Access Program strategy to secure institutional engagement at key high-value centers.
- Drive initial adoption of RUO products and inform market projections and forecasting.
- Identify and initiate programs and tactics of mutual interest to iMDx and KOLs, as appropriate.
- Share KOL insights and intelligence with cross-functional partners to inform strategies, tactics, training, and customer-service efficiency.
- Develop a go-to-market plan.
- Monitor the competitive environment and oncology treatment paradigms, including how iMDx’s portfolio compares with competitors.
- Keep market-development initiatives aligned with the corporate budget.
- Travel domestically and internationally, if required, as described in the physical demands.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
