Director, Product Management

MaxCyte•Rockville, MD

About The Position

The Director, Product Management will develop, manage and execute a compelling marketing strategy that aligns with organizational objectives to meet/exceed business revenue/margin goals through strong leadership and comprehension of the true needs and expectations of the customer. The Director, Product Management is responsible for MaxCyte’s product development and global strategy for the technology products, consumables, parts and services. This position provides commercial leadership to develop and coordinate a global product and commercial strategy that includes existing product enhancements, new product roadmap, product development and new product introductions. The position is responsible for the global pricing strategy, research expansion and positioning, monitoring quality, complaints and customer satisfaction, and developing strategies to constantly improve market awareness, share and profitability. The Director, Product Management will develop a deep understanding of customer expectations with product functionality, evaluate and respond to market conditions across all regions (Asia Pacific, EMEA, and the Americas). He/she will create and nurture brand awareness and perception among researchers and ensure compliance with current regulations, standards and policies. In addition, the Director, Product Management is accountable for developing and creating new innovative products and services that will build MaxCyte’s brand leading to achievement of global revenue, margin and market share objectives.

Requirements

BS or BA required; advanced degree (MBA, PhD, or Master’s) preferred.
Bachelor’s degree with 15+ years of experience OR Master’s/Doctoral degree with 10+ years of experience, with strong scientific acumen.
Minimum of 5 years of experience contributing to global commercial and product strategy within cell and gene therapy, bioprocessing, or related markets.
Extensive experience in marketing/business plan development, forecasting, measurement against P&L goals, market share monitoring, and customer satisfaction measurement.
Experience developing scientific and technical messaging for complex products and services.
Track record of aligning Product, Sales, and Marketing teams around a unified commercial strategy.
Experience engaging KOLs, clinical stakeholders, and scientific communities to influence adoption and market perception.
Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plans.

Responsibilities

Leads strategic direction, planning, and execution designed to maximize value of the products, leveraging an integrated approach with R&D and Operations for development and commercialization. The includes decisions to optimize resources that maximizes commercialization for sales growth and profitability.
Leads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercialization through extensive direction and execution planning, forecasting, monitoring market share and market penetration.
Collects Voice of Customer (VOC) and identifies product needs, features, and applications.
Conducts market research to quantify the size of the addressable market.
Understands competitive landscape, integrates business needs into the product and ensures key claims are in the marketing plan.
Collaborates with R&D and Engineering to establish unmet needs, translates to design specifications, assists in validation activities to meet milestones and ensures timely product launches with a high level of quality.
Supports the generation of financial models that determine product development projects, commercial activities, and S&OPs.
Directs Marketing and outside agencies to ensures successful execution of advertising, public relations, tradeshows and events, and digital initiatives.
Evaluate market conditions and demographics then execute recommended changes to encourage maximum sales activity.
Promotes a culture of innovation, accountability, and excellence inside product lifecycle management across the organization, with R&D, and Operations.
Assesses feasibility and market potential of innovative concepts, providing recommendations for investment or further development within R&D and Corporate Development.
Develops and support internal business development strategies with partners and collaborators.
Effectively leads a cohesive cross-functional lifecycle product development team
Mentor, guide and coach direct reports to expand their capabilities and build knowledge and business acumen within the organization.
Ability to absorb imminent future company growth from a structure and a personnel perspective.