Director, Product Management, Registry

Babylist

11h • Remote

About The Position

Registry is the center of gravity at Babylist — it’s where millions of families start, and it’s the engine that drives acquisition, engagement, and revenue across the business. As Director, Product Management - Registry, you own Registry end-to-end: product strategy, customer experience, and commercial performance. This is one of the most visible and consequential product leadership roles at the company — when Registry works better, the entire ecosystem gets stronger.
This is a dual seat: product leader and builder. You’ll set direction over 6, 12, and 24 months while staying close enough to the work to test ideas quickly — often by building them yourself. You don’t wait for fully scoped specs or perfect resourcing; you use prototypes, data pulls, and AI-native tools to turn ideas into something real that teams and customers can react to. You’ll partner with Engineering, Design, Data, Marketing, and Merchandising as a peer-builder, bringing sharper problem framing and artifacts that accelerate decisions. You’ll lead a small team of PMs as a player-coach, raising the bar on both product thinking and how the team builds.
The challenge is real. Registry is a mature, high-scale surface where incremental improvements are always available — but this role requires pushing toward step-change outcomes without putting the core business at risk. You’ll need to balance conviction with sequencing, speed with judgment, and vision with proof. If you prefer clean handoffs, clearly defined swim lanes, or roles where you operate primarily through others, this will be a tough fit. If you like getting your hands dirty, building to learn, and leading from the front, you’ll thrive here.

Requirements

• 10+ years in product management, including 3+ years leading Product Managers, in consumer tech or e-commerce environments with millions of users and meaningful revenue ownership
• Experience operating at Director, Sr. Director, or VP PM level, with full ownership of product strategy, KPIs, and business outcomes
• Proven track record owning a complex, high-traffic product surface end-to-end, driving measurable impact on growth, conversion, or retention
• Strong commercial judgment — comfortable working with P&Ls, unit economics, and revenue levers, and making clear tradeoffs between customer and business outcomes
• Deep customer expertise — you regularly work from raw inputs (interviews, support tickets, session replay, behavioral data) and translate them into product decisions
• Builder at your core — you use prototyping tools (v0, Replit, Figma), query data directly (SQL, dashboards), and create artifacts that push thinking forward without waiting on others
• AI-native in your workflow — you actively use LLMs and AI coding tools (e.g., Cursor, Claude Code) to go from idea to working prototype, and you know how to decompose problems to get high-quality outputs
• Experience leading in a scale-up environment with high ambiguity, where you’ve had to create clarity, not follow established playbooks
• Track record of hiring, coaching, and leveling Product Managers, including giving direct feedback and building teams that outperform the broader organization
• Clear, direct communicator who can drive executive-level decisions, surface misalignment early, and move teams forward without relying on consensus

Responsibilities

• Own the Registry business end-to-end, including product strategy, roadmap, and performance across acquisition, registry creation, and gift-giver conversion
• Define and sequence bold product bets that create step-change improvements while protecting the core experience that millions of families rely on
• Set and maintain the quality bar for Registry, making principled decisions on where to push, where to hold, and how to balance speed with customer trust
• Lead and develop a team of 3–4 Product Managers, creating clarity on ownership, raising expectations, and building a team that consistently delivers high-quality work
• Partner closely with Engineering, Design, Data, Marketing, and Merchandising to ship cohesive, high-impact experiences that connect across the full customer journey
• Use rapid prototyping and direct customer feedback to validate ideas early, reducing time from concept to learning from quarters to days
• Bring forward insights from Registry to shape company-level strategy, influencing how Babylist grows beyond your immediate product surface
• Help evolve how product teams operate by embedding faster, more iterative, and AI-enabled ways of building, testing, and decision-making

Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed