Director Product Management - Identity & Activation
About The Position
Samba is a media intelligence company that provides real-time, large-scale data on consumer attention across various media. The company is seeking a Director Product Manager to lead the advancement of its identity resolution capabilities and the development of future-proof identity and activation solutions. This senior role requires strategic vision and hands-on execution, focusing on product strategy, roadmap development, and customer engagement to expand the client base. The ideal candidate will have a deep understanding of the AdTech/MarTech landscape, particularly in identity resolution and data activation, and a strong point of view on market trends.
Requirements
- Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end.
- Deep domain expertise in identity resolution and device/identity graphs (building, enrichment, maintenance, measurement).
- Strong experience in activation and data movement (audience activation, destination integrations, cloud-native/composable data architectures).
- A clear, informed point of view on the identity and activation market's direction.
- Commercial judgment to identify target customers and use cases.
- Demonstrated record of expanding a product's customer base, ideally with platforms, DSPs, or media networks.
- Proven ability to work directly with customers and commercial teams, translating requirements into engineering specifications.
- Hands-on delivery experience (writing specs, prioritizing, shipping with engineering).
- Comfort setting direction and operating with ambiguity in an early-stage environment.
- Working knowledge of the privacy and consent landscape.
- Curiosity about AI's impact on product configuration, data discovery, and activation workflows.
- Bachelor's degree or equivalent professional experience.
Responsibilities
- Own the product vision and roadmap for identity resolution and activation, and make prioritization calls.
- Advance the identity resolution product, including graph building, enrichment, cross-device/identifier linking, and interoperability.
- Own the activation side, including audience activation, data orchestration, and delivery across various destinations and platforms.
- Develop a clear understanding of the market and competitive landscape to inform product positioning and roadmap decisions.
- Partner with customers and commercial teams to understand needs and translate requirements into engineering specifications.
- Work hands-on with engineering to deliver products, resolve blockers, and keep the roadmap moving.
- Own privacy and data governance considerations for identity and activation products.
- Define success metrics for owned products and use them to guide investment and iteration.
Benefits
- Equal opportunity employer
- Celebrates diversity
- Committed to creating an inclusive environment
- Empowers connection
- Reflects the communities served
- Tackles meaningful projects with real impact
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What This Job Offers
Job Type
Full-time
Career Level
Director
