Director Product Management - Identity & Activation

Samba • New York City, NY

7d

About The Position

Samba is a media intelligence company that provides real-time, large-scale data on what the world is watching, reading, and thinking. Our data asset, built with the consent of over a billion people, offers a comprehensive picture of consumer attention, enabling major brands to make informed decisions. This role focuses on advancing our identity resolution capabilities and developing future-proof identity and activation solutions. The Director Product Manager will own the product strategy and roadmap for both identity and activation, possess a strong understanding of market trends, and translate this into desirable products. This senior role requires the ability to set strategic direction and vision while also being hands-on with customers and engineering, making critical decisions about product development priorities. A key aspect of this role is expanding our client base by understanding the market, buyers, and competitive landscape.

Requirements

• Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end.
• Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured.
• Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures.
• A clear, informed point of view on the future of the identity and activation market.
• Commercial judgment to identify target customers and use cases.
• Demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers.
• Proven ability to work directly with customers and commercial teams and translate their requirements into buildable specifications.
• Hands-on delivery experience: writing specs, prioritizing, and shipping alongside engineering.
• Comfort setting direction and operating with ambiguity in an early-stage environment.
• Working knowledge of the privacy and consent landscape and its impact on data products.
• Curiosity about how AI is changing product configuration, data discovery, and activation workflows.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Own the product vision and roadmap for identity resolution and activation, and make prioritization calls.
• Advance the identity resolution product, including graph building and enrichment, cross-device and cross-identifier linking, and interoperability.
• Own the audience activation, data orchestration, and delivery across various destinations, including platforms and DSPs, in cloud-native environments.
• Develop a clear understanding of the market and competitive landscape to inform product positioning and roadmap decisions that expand the client base.
• Partner directly with customers and commercial teams to understand needs and translate commercial requirements into clear specifications for engineering.
• Work hands-on with engineering daily to deliver products, unblock decisions, and keep the roadmap moving.
• Own privacy and data governance considerations, ensuring identity and activation products are built to a privacy-first standard.
• Define success metrics for owned products and use them to guide investment and iteration.

Benefits

• Equal opportunity employer
• Celebrates diversity
• Committed to creating an inclusive environment
• Empowers connection with one another
• Reflects the communities we serve
• Tackles meaningful projects that make a real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Director