Director, Product Management, Growth Platforms

Penn Interactive

4d•$185,000 - $230,000•Remote

About The Position

PENN Entertainment, Inc. is seeking a Director of Product to lead their Growth Platforms organization. This role is responsible for building the technology and data capabilities that drive customer growth, engagement, and retention across PENN’s online gaming and digital retail experiences. The leader will oversee the evolution of promotions, loyalty, CRM, segmentation, and marketing data capabilities, including the development of a unified promotional platform for both digital and retail customers. This position requires close collaboration with Marketing, Engineering, Data, Analytics, and business leaders to enhance customer understanding, segmentation, offer delivery, activation, and measurement. The role involves leading and developing a team of Product Managers focused on promotions, retail, loyalty, and data products.

Requirements

8+ years’ experience in product management
2+ years of people leadership experience
Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.
Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement.
Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences.
Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems.
Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences.
Demonstrated ability to define a multi-year product strategy while translating that vision into focused roadmaps and incremental business value.
Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments.
Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams.
Strong executive communication and stakeholder-management skills.

Nice To Haves

Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus.

Responsibilities

Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences for personalized offers and experiences.
Partner closely with Marketing to evolve PENN’s CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement.
Develop shared growth capabilities that support PENN’s online Sportsbook and Casino businesses as well as our digital retail and loyalty experiences.
Build flexible platforms and self-service capabilities that allow Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence.
Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalized experiences at scale.
Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.
Lead, coach, and develop Product Managers while growing the team and establishing clear ownership across the Growth Platforms portfolio.
Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and our business teams.
Other duties as required.