Director, Product Management - Go To Market (GTM)
About The Position
The Role We are seeking a Director, Product Management – Go-To-Market (GTM) to lead the commercialization of incubated products. This leader will own how new offerings are positioned, launched, and scaled—working across product, marketing, distribution, and client teams to bring innovative solutions to market successfully. This role blends product strategy, customer insight, and commercialization execution, ensuring that emerging technologies translate into compelling, differentiated offerings with clear market adoption paths. Candidates must thrive in fast-paced, ambiguous environments with high uncertainty and rapid iteration. You will monitor adoption metrics and continuously optime GTM performance and translate insights into actionable GTM / product designs. You will lead the go-to-market strategy and execution for new products emerging from FCAT incubation. Your mission is to transform innovative concepts into market-ready, revenue-generating solutions with clear value propositions, defined target segments, and scalable distribution strategies. You will establish target segments, ideal customer profiles, and buyer journeys. You will also influence revenue growth through strategic initiatives, partnerships, and distribution expansion. You are both a strategist and operator—connecting customer needs, product capabilities, and distribution channels to drive adoption and growth.
Requirements
- Bachelor’s degree (or equivalent) with 7–10+ years experience, or Master’s with 5–8+ years of experience
- 5+ years in financial services, with experience in investment or trading products
- Experience working in Agile, Lean, or experimentation-driven environments
- Proven experience in product launches, Go-To-Market (GTM) strategy, and commercialization
- Expertise in defining positioning, segmentation, messaging, and launch strategy for new products
- Deep experience leveraging research, competitive analysis, and market sizing to inform GTM decisions
- Ability to translate product capabilities into value propositions, pricing strategies, and revenue models
- Proven ability to align product, marketing, sales, legal, and operations around a unified launch strategy
- Strong ability to craft compelling narratives for executives, clients, and internal stakeholders
- Ability to synthesize data into actionable insights to refine GTM strategy and optimize performance
Responsibilities
- Lead the commercialization of incubated products.
- Own how new offerings are positioned, launched, and scaled.
- Work across product, marketing, distribution, and client teams to bring innovative solutions to market successfully.
- Monitor adoption metrics and continuously optimize GTM performance.
- Translate insights into actionable GTM / product designs.
- Lead the go-to-market strategy and execution for new products emerging from FCAT incubation.
- Transform innovative concepts into market-ready, revenue-generating solutions with clear value propositions, defined target segments, and scalable distribution strategies.
- Establish target segments, ideal customer profiles, and buyer journeys.
- Influence revenue growth through strategic initiatives, partnerships, and distribution expansion.
- Connect customer needs, product capabilities, and distribution channels to drive adoption and growth.
Benefits
- Comprehensive health care coverage
- Emotional well-being support
- Market-leading retirement
- Generous paid time off
- Parental leave
- Charitable giving employee match program
- Educational assistance including student loan repayment
- Tuition reimbursement
- Learning resources to develop your career
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What This Job Offers
Job Type
Full-time
Career Level
Director
