Director Product Management - Customer Data Platform
About The Position
The Customer Data Platform (CDP) Product team is a global organization within Marketing that builds Target’s next generation connected enterprise and guest experience platforms, unifying guest data and enabling AI-first, real-time personalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern, human-centered, uniquely Target approach. The Enterprise Audience Platform (EAP) is Target’s next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise. Within Target’s Customer Data Platform (CDP), EAP powers onsite/app personalization, drives retail media marketing efficiency, enables performance marketing reach, accelerates incremental contribution, and enables enterprise teams to act on real-time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real-time computation, audience decisioning engines, and downstream activation channels across Target’s marketing and media ecosystem.
Requirements
- Four-year degree or equivalent experience
- 10+ years of product management experience
- Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization
- Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
- Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near–real time pipelines and high-reliability systems
- Strong communication skills with a proven track record influencing senior leaders and cross-functional stakeholders across large enterprise organizations
- Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi-pyramid initiatives
- Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
- Experience delivering AI-powered and agentic automation capabilities, including decision engines, and end-to-end workflow automation
- Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
- Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners
Responsibilities
- Set the overall strategic vision for your product space and product team.
- Accountable for succeeding against identified business outcomes and metrics.
- Set and manage the product’s budget and financials.
- Set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs).
- Create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks.
- Ensure the platform meets Target’s standards for reliability, usability, modern architecture, and enterprise scale by guiding strategy, financials, discovery, and execution.
- Build, coach, and mentor a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams.
- Elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team.
- Work with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.
- Drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time.
- Lead highly complex work across multiple pyramids, with interrelated specialties.
- Leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.
Benefits
- Comprehensive health benefits and programs (medical, vision, dental, life insurance)
- 401(k)
- Employee discount
- Short term disability
- Long term disability
- Paid sick leave
- Paid national holidays
- Paid vacation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
