Director, Product Management and Marketing

MANN+HUMMELGastonia, NC
17d

About The Position

As worldwide experts in filtration, MANN+HUMMEL develop solutions for vehicles, industrial applications, clean air inside vehicles and the sustainable use of water. With team spirit and an open culture of communication, we are continuously working towards achieving our vision of ‘leadership in filtration’. Become part of our team. Main Tasks Product Management Own the regional product portfolio strategy, including lifecycle planning and market coverage. Lead New Product Introductions (NPI) and ensure cataloging excellence for North American applications. Collaborate with R&D and operations to define product features and value propositions. Marketing & Brand Develop and implement regional brand positioning and communication strategies. Manage packaging, promotions, and digital presence tailored to North American customers. Drive trade marketing initiatives across retail, wholesale distributors, and eCommerce. Pricing & Commercial Strategy Define and execute regional pricing strategies, including discount structures and competitive benchmarking. Monitor pricing performance and support sales teams with pricing analytics. Market Insights Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities. Integrate insights into product development, marketing campaigns, and strategic planning. Collaboration & Execution Partner with regional sales, operations, and global teams to ensure cohesive execution. Contribute to cross-functional initiatives and support continuous improvement efforts. Your Profile Education: Master’s degree in Engineering, Business Administration, or related field. Experience: 8–12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries. Automotive Aftermarket experience strongly preferred Experience managing cross-functional teams and leading through influence. Skills: Strong leadership and project management skills. Proven ability to translate market insights into actionable strategies. Fluent in English; Spanish or French is a plus. Willingness to travel across North America. Key Competencies: Strategic and analytical thinking Customer-focused innovation Strong communication and stakeholder management Cross-functional collaboration Adaptability in a dynamic, matrixed environment Are you full of ideas? Are you keen to take on responsibility and really achieve something? Then our doors are open to you. This company lives out its values, gives people the freedom to use their own initiative, and offers many development exciting opportunities and many exciting projects – all of which awaits you here.

Requirements

  • Master’s degree in Engineering, Business Administration, or related field.
  • 8–12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries.
  • Experience managing cross-functional teams and leading through influence.
  • Strong leadership and project management skills.
  • Proven ability to translate market insights into actionable strategies.
  • Fluent in English
  • Willingness to travel across North America.
  • Strategic and analytical thinking
  • Customer-focused innovation
  • Strong communication and stakeholder management
  • Cross-functional collaboration
  • Adaptability in a dynamic, matrixed environment

Nice To Haves

  • Automotive Aftermarket experience strongly preferred
  • Spanish or French is a plus.

Responsibilities

  • Own the regional product portfolio strategy, including lifecycle planning and market coverage.
  • Lead New Product Introductions (NPI) and ensure cataloging excellence for North American applications.
  • Collaborate with R&D and operations to define product features and value propositions.
  • Develop and implement regional brand positioning and communication strategies.
  • Manage packaging, promotions, and digital presence tailored to North American customers.
  • Drive trade marketing initiatives across retail, wholesale distributors, and eCommerce.
  • Define and execute regional pricing strategies, including discount structures and competitive benchmarking.
  • Monitor pricing performance and support sales teams with pricing analytics.
  • Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities.
  • Integrate insights into product development, marketing campaigns, and strategic planning.
  • Partner with regional sales, operations, and global teams to ensure cohesive execution.
  • Contribute to cross-functional initiatives and support continuous improvement efforts.
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