Director, Product Marketing

Greenhouse

2d • Remote

About The Position

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire. Join us to do the best work of your career, solving meaningful problems with remarkable teams. Greenhouse is looking for a Director, Product Marketing to join our team! This director will lead the strategy and execution for our core product portfolio, drive go-to-market for emerging businesses, orchestrate high‑impact product launches, and drive segment marketing for our Enterprise audience. In this fullstack people leadership role, you’ll shape how we position and package our most important capabilities, partner closely with Product to validate problems and influence roadmap, and create the storytelling and enablement that drives adoption and revenue, especially in Enterprise. You’ll also lead and develop a high‑performing PMM team, setting clear goals, coaching for craft, establishing healthy operating rhythms (planning, reviews, readouts), and modeling inclusive, accountable leadership across cross‑functional teams. You’re a cross‑functional operator who can turn research into clear choices, align stakeholders, and bring cohesive launches to life across channels and teams. Who will love this job A team builder and coach who hires, develops, and inspires PMMs - creating clarity, psychological safety, and accountability while raising the craft bar across the function. A cross‑functional collaborator who can align Product, Sales, CS, and Marketing around clear narratives and plans—and keep complex work moving forward. A strong storyteller who distills complexity into crisp, differentiated positioning and messaging that resonates with executive and practitioner audiences. An upstream strategist who enjoys research and packaging work - ICP definition, personas/JTBDs, offers, and clear value articulation. A launch leader who thrives on sequencing, dependencies, and orchestration, ensuring internal readiness and external impact across every tier. An Enterprise‑savvy marketer who understands complex buying cycles, multi‑stakeholder deals, and how PMM enables pipeline, win rate, and expansion.

Requirements

• 10+ years in B2B SaaS product marketing or corresponding mix of marketing experience or education (including 5+ years leading launches and core product PMM); Enterprise experience strongly preferred.
• 2-3+ years people management experience is needed.
• Demonstrated success shaping upstream work (research, ICPs, personas/JTBDs, evidence‑backed positioning) and translating it into downstream GTM and adoption.
• Exceptional storytelling and writing skills; you simplify complexity and create frameworks others can run with.
• Strong cross‑functional leadership—able to align Product, Sales, CS, and Marketing around plans, trade‑offs, and timelines.
• Proven people manager—hires, develops, and retains high‑performing PMMs; sets clear goals, provides ongoing coaching/feedback, and builds psychologically safe, accountable, and inclusive teams.
• Experience building and executing tiered launch programs and enablement that improves internal readiness and external impact.
• Analytical and outcome‑oriented mindset; comfortable defining metrics, instrumenting programs, and presenting readouts that inform decisions.
• Executive presence and excellent stakeholder management; effective at influencing decisions with clarity and evidence.
• Experience marketing platform‑level offerings and multi-product stories.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Deep familiarity with HR tech or adjacent domains is preferred.
• Comfortable operating in fast‑moving environments with emerging products and evolving narratives, is preferred.
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply

Responsibilities

• Own product marketing for Greenhouse’s core product portfolio; define positioning, messaging, and value stories that scale across segments, with emphasis on Enterprise.
• Lead PMM for emerging businesses - translate early signals into testable positioning, partner with Product on validation, and define commercialization paths (offers, packaging recommendations, entry motions).
• Lead, hire, and develop a high‑performing PMM team - set goals and craft standards, provide ongoing coaching/feedback, foster inclusion and psychological safety, and build career paths.
• Establish the PMM operating cadence - annual/quarterly planning, launch tiering, readiness reviews, enablement, and post‑launch readouts, driving accountability and continuous improvement.
• Run the cross‑functional GTM process for product launches (tiering, timelines, readiness, channels, measurement) across Product, Sales, CS, Brand, Content, and Demand Gen.
• Own Enterprise segment marketing for the product portfolio - segment insights, narratives, executive stories, and sales/CS enablement tailored to complex use cases and buying committees.
• Drive upstream research and packaging: define ICPs and segmentation, build personas/JTBDs, synthesize customer and market evidence, and shape clear “problems we solve” and proof points.
• Create and maintain product/solution messaging frameworks and narrative arcs used across web, content, field, and campaigns.
• Build and deliver enablement that equips Sales and CS to tell the story (narratives, pitch and demo guidance, objection handling, customer evidence).
• Partner with Product on roadmap influence and launch readiness, ground decisions in customer research, adoption data, and segment requirements.
• Establish success measures for launches and PMM programs; instrument adoption, usage, content utilization, and commercial impact with clear readouts and next‑step recommendations.
• Collaborate with Brand and Integrated Marketing to bring a “drumbeat of innovation” to market, connecting launches to broader narratives and integrated campaigns.
• Additional projects and responsibilities as business needs require.

Benefits

• Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program.
• For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match.
• U.S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave.
• Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed