Director, Product Marketing

GE Vernova • Foxborough, MA

3d • Remote

About The Position

The Platform and AI Product Marketing Director creates differentiated value propositions for products, translating features and functions, into customer benefits across buying personas. They create global go-to-market strategies and enable tactical and strategic selling. Product Marketing focuses on the global success of select products or product line(s), working closely with product managers to bring new capabilities to market and ensure their long-term success. The Platform and AI Product Marketing Director creates differentiated value propositions for products, translating features and functions, into customer benefits across buying personas. They create global go-to-market strategies and enable tactical and strategic selling. Product Marketing focuses on the global success of select products or product line(s), working closely with product managers to bring new capabilities to market and ensure their long-term success.

Requirements

• 7+ years of product marketing experience in B2B SaaS software or high-tech industry
• Experience with MLOps, DataOps, AIops, Cloud Platforms
• Bachelor’s Degree or equivalent in Business, Marketing, Computer Science, or related field from an accredited university or college

Nice To Haves

• Experience crafting differentiated messaging for products in competitive markets
• Experience developing and leading product launch and broader go-to-market processes
• Experience orchestrating marketing plans and programs
• Experience enabling sales success with field sales and inside sales teams
• Demonstrated strength in presentation, writing, and general communication skills
• Excellent time management and organization skill with attention to detail
• Flawless integrity
• MBA

Responsibilities

• Product Messaging, Positioning, Value Proposition & Content Creation o Create simple, straightforward and differentiated positioning that resonates with our target buyer personas (incorporating customer-focused and SEO-optimized language) and sets our products apart from alternatives. Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution.
• Go-to-Market Strategy
• Competitive Positioning & Pricing
• Personas & Audience Segmentation
• Sales/Commercial Enablement: How To Sell & Customer Presentations
• Build and maintain market knowledge. Track industry trends, processes, challenges, and opportunities. Identify competitive solutions' strengths and weaknesses.
• Target and champion buyers. Define best fit target audiences, understand personas, their challenges, how they buy and their key buying criteria. Use market research data to influence product strategy, pricing and packaging.
• Work closely with product management to understand product strategies and roadmaps. Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes.
• Create go to market strategies, marketing plans and sales plays. Manage execution through marketing, solution consultants and sales enablement. Create supporting content, enablement tools, playbooks, customer facing positioning presentations, strategy and vision decks. Track and analyze results of all initiatives.

Benefits

• medical, dental, vision, and prescription drug coverage
• access to Health Coach from GE Vernova, a 24/7 nurse-based resource
• access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
• GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants
• tuition assistance
• adoption assistance
• paid parental leave
• disability benefits
• life insurance
• 12 paid holidays
• permissive time off

What This Job Offers

• Job Type: Full-time
• Career Level: Director