Director, Product Marketing

SQUIRE • New York, NY

23d • $180,000 - $205,000

About The Position

As SQUIRE continues to scale, we’re investing in building out our Product Marketing function. We’re looking for a senior Product Marketing leader who will define the strategy, establish the operating model, and serve as the connective tissue between Product, Sales, Marketing, and Revenue.

This leader is a data-driven, strategic builder who thrives at the intersection of insight, storytelling, and execution. They will shape how our products are positioned, how value is communicated across the customer journey, and how our go-to-market teams are enabled to win.

This is a key opportunity for someone energized by improving conversion, sharpening sales effectiveness, and turning customer and marketing insights into real business impact. We’re immensely proud of the product we’ve built and the impact it has on barbers and shop owners—helping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly, more consistently, and at greater scale.

Requirements

• 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus)
• Proven experience building or scaling Product Marketing functions
• Experience working closely with Sales and Revenue teams in a high-growth environment
• Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives
• Strong in product launches — you know how to drive adoption, not just ship announcements
• Collaborative
• Deeply experienced in sales enablement and revenue impact
• Analytical and strategic about pricing & packaging
• Comfortable operating at both strategic and hands-on levels
• AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work
• Able to influence senior stakeholders and executives
• Track record of improving win rates, conversion, or revenue through Product Marketing
• Strong writing and storytelling ability
• Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance

Nice To Haves

• experience in the barber, beauty, wellness, or SMB services is a major plus

Responsibilities

• Stand up the Product Marketing function from the ground up
• Own SQUIRE’s product narrative and category positioning
• Lead all major product launches
• Communicate our growing AI capabilities to the Barber community
• Build sales enablement, pricing & packaging strategy, and competitive intelligence
• Serve as a strategic partner to Product, Sales, and Executive Leadership
• Own SQUIRE’s core positioning, value propositions, and messaging framework
• Define category narrative and how SQUIRE wins vs. competitors
• Develop a deep understanding of barbershop, beauty, and SMB service verticals
• Translate customer insights into product strategy and roadmap influence
• Lead our messaging and positioning around how AI can help barbers thrive
• Lead all major product launches end-to-end: positioning, messaging, packaging, launch plans, and adoption strategy
• Build repeatable launch playbooks and operating cadence
• Partner with Product, Growth, and Marketing on integrated GTM execution
• Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings
• Create messaging, pitch decks, one-pagers, battlecards, and demos that materially improve win rates
• Be a key partner to Revenue leadership on pipeline, conversion, and expansion strategy
• Lead pricing and packaging strategy in partnership with Product and Finance
• Own packaging architecture, value metrics, and monetization strategy
• Run pricing research, testing, and business case development
• Establish Product Marketing operating model, processes, and KPIs
• Hire and develop the Product Marketing team over time
• Define how Product Marketing partners with Product, Sales, Growth, and Customer Success

Benefits

• Base Salary ($180,000 - $205,000) + Bonus (15%)
• New hire stock grant
• 100% employer paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed