Senior Director, Marketing and Product Management - Microbiology

Danaher • Sacramento, CA

3d • $250,000 - $300,000 • Onsite

About The Position

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible. The Senior Director, Marketing and Product Management - Microbiology for Beckman Coulter Diagnostics is responsible for responsible for developing the new product launch commercialization strategies and launch execution for the Beckman Coulter Microbiology portfolio of products. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time. You will be a part of the Microbiology L1 Team and report to the President of Beckman Coulter Microbiology Operating Company. This position is located in Sacramento, CA and will be on-site role. In this position, you will have the opportunity to partner with many internal and external constituents including physicians and laboratorians, clinical/medical/scientific affairs, business units, market access, and global/regional marketing colleagues. If you thrive in a leadership role, are passionate about continuous improvement, and want to work to build a world-class global operations organization—read on.

Requirements

• Bachelor’s degree in a related field with 20+ years of experience or Master’s degree with 18+ years of experience or Doctoral degree with 10+ years of experience.
• Requires a minimum of 10 years of general marketing experience with increasing responsibilities.
• Requires a minimum of 6 years marketing or selling healthcare IT and/or Software as a Medical Device solution to hospital buyers with deep understanding and experience with new product launch and market development practices in medical devices, pharmaceutical or IVD industries.
• Command of Marketing methodologies and techniques along with superior project management skills: Combination of Upstream Marketing experience, detailed understanding of healthcare landscape, regulatory, reimbursement and operational practices and patient treatment flows across multiple disease states with ability to identify treatment and diagnostic gaps and position existing products and product concepts within clinical context.
• Excellence in interpersonal communications and influencing, experience of partnering with clinical key experts, scientific or clinical background to drive and implement new product launch and customer adoption strategies.
• Strong business and financial acumen with superior communication skills with customers & internal stakeholders and ability to develop business cases and communicate succinctly to executive leadership.
• Demonstrated experience in influencing, developing and motivating people from diverse backgrounds with ability to lead cross-functional global business teams and ability to travel globally

Responsibilities

• Lead Product Portfolio Strategy & Lifecycle Management: Drive product portfolio planning, develop product roadmaps, and manage lifecycle processes in collaboration with cross-functional teams including R&D and Scientific Affairs.
• Identify Market Opportunities & Drive Innovation: Champion new ideas by identifying unmet customer needs and emerging market segments; develop financial models and ROI analyses to support growth initiatives.
• Develop & Execute Global Marketing Strategies: Create and implement global marketing plans—including digital campaigns—to drive awareness, demand generation, and brand positioning in collaboration with regional teams.
• Engage with Key Opinion Leaders & Medical Communities: Build and maintain strategic relationships with KOLs and medical organizations to support product development, credibility, and market adoption.
• Support Regional Growth & Commercial Excellence: Partner with regional and local marketing teams to support product launches, training, and commercial excellence initiatives aligned with global strategy.
• Lead Scientific & Health Economic Initiatives: Initiate and oversee key scientific and health economic studies to strengthen product value propositions and support evidence-based marketing and sales efforts.
• Drive Organizational Development & Performance: Measure team success through KPIs, apply problem-solving methodologies, and lead talent development through succession planning, skill gap analysis, and strategic hiring.

Benefits

• Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
• Check out our benefits at Danaher Benefits Info.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees