Senior Director, Product Marketing
About The Position
We are seeking a Senior Director of Product Marketing to lead Go-To-Market strategy and commercialization for NBCU’s advertising products across data, technology, targeting, programmatic, and measurement. You will partner closely with senior leadership across Product, Strategy, Measurement & Impact, and Sales Enablement to shape how NBCU brings new capabilities to market and evolves existing solutions. Ideally, you are a strategic storyteller with deep product marketing expertise, strong executive presence, and demonstrate the ability to translate complex technologies into compelling narratives that drive marketplace adoption.
Requirements
- 10+ years of experience in product marketing, B2B marketing, digital advertising, or media technology
- Demonstrated experience leading GTM strategy and executing complex product launches.
- Exceptional written and verbal communication skills with the ability to simplify and package complex topics for executive and client audiences.
- Deep familiarity with advertising technologies including DSPs, SSPs, CDPs, clean rooms, identity solutions, and measurement capabilities.
- Proven ability to work cross functionally and influence senior stakeholders.
- Highly organized, detail oriented, and capable of managing multiple priorities in a fast-paced environment.
- Advanced proficiency in PowerPoint/Google Slides and strong data-driven storytelling skills.
Nice To Haves
- Strategic thinker with a passion for storytelling and product innovation
- Interest in media, advertising technology, and platform-based product ecosystems
- Experience collaborating with internal teams and external partners or clients
- Positive attitude, resourceful mindset, and willingness to pitch in across workstreams
Responsibilities
- Lead GTM strategy for priority advertising products across data, identity, programmatic, targeting, and measurement
- Develop internal and client-facing collateral including launch decks, sales playbooks, one sheets, FAQs, POVs, and case studies
- Collaborate cross functionally with Product, Strategy, Measurement & Impact, Sales Enablement, and Communications to ensure aligned positioning and messaging
- Guide commercialization across the product lifecycle, from beta through general availability, including packaging, positioning, and sales readiness
- Partner with Product and Strategy to influence roadmaps using customer insights, market intelligence, and competitive analysis
- Own narrative development to simplify complex technical concepts and articulate the value of NBCU’s advertising ecosystem
- Conduct market and competitive research to identify trends, whitespace opportunities, and areas of differentiation
- Track and report on product marketing KPIs including adoption, engagement, and usage
- Establish and refine PMM best practices, frameworks, and processes to improve team efficiency and cross-functional alignment
- Support internal enablement, including sales training, and ongoing updates to key collateral
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
