Senior Director, Product Marketing
About The Position
We are seeking a Senior Director of Product Marketing to lead Go-To-Market strategy and commercialization for NBCU’s advertising products across data, technology, targeting, programmatic, and measurement. You will partner closely with senior leadership across Product, Strategy, Measurement & Impact, and Sales Enablement to shape how NBCU brings new capabilities to market and evolves existing solutions. Ideally, you are a strategic storyteller with deep product marketing expertise, strong executive presence, and demonstrate the ability to translate complex technologies into compelling narratives that drive marketplace adoption.
Requirements
- 10+ years of experience in product marketing, B2B marketing, digital advertising, or media technology
- Demonstrated experience leading GTM strategy and executing complex product launches.
- Exceptional written and verbal communication skills with the ability to simplify and package complex topics for executive and client audiences.
- Deep familiarity with advertising technologies including DSPs, SSPs, CDPs, clean rooms, identity solutions, and measurement capabilities.
- Proven ability to work cross functionally and influence senior stakeholders.
- Highly organized, detail oriented, and capable of managing multiple priorities in a fast-paced environment.
- Advanced proficiency in PowerPoint/Google Slides and strong data-driven storytelling skills.
Nice To Haves
- Strategic thinker with a passion for storytelling and product innovation
- Interest in media, advertising technology, and platform-based product ecosystems
- Experience collaborating with internal teams and external partners or clients
- Positive attitude, resourceful mindset, and willingness to pitch in across workstreams
Responsibilities
- Lead GTM strategy for priority advertising products across data, identity, programmatic, targeting, and measurement
- Develop internal and client-facing collateral including launch decks, sales playbooks, one sheets, FAQs, POVs, and case studies
- Collaborate cross functionally with Product, Strategy, Measurement & Impact, Sales Enablement, and Communications to ensure aligned positioning and messaging
- Guide commercialization across the product lifecycle, from beta through general availability, including packaging, positioning, and sales readiness
- Partner with Product and Strategy to influence roadmaps using customer insights, market intelligence, and competitive analysis
- Own narrative development to simplify complex technical concepts and articulate the value of NBCU’s advertising ecosystem
- Conduct market and competitive research to identify trends, whitespace opportunities, and areas of differentiation
- Track and report on product marketing KPIs including adoption, engagement, and usage
- Establish and refine PMM best practices, frameworks, and processes to improve team efficiency and cross-functional alignment
- Support internal enablement, including sales training, and ongoing updates to key collateral
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
