Director, Product Design – Loyalty

Expedia•New York, NY

1d•$242,000 - $338,500•Onsite

About The Position

Expedia Group is a global travel company that connects travelers, partners, and advertisers through its consumer brands, B2B network, and travel advertising business. The Loyalty Team within Expedia Group builds and drives loyalty and membership for global consumer businesses like Expedia, Hotels.com, and Vrbo. This team focuses on creating differentiated membership value through its loyalty program, strategic vision, and traveler experience. The Director, Product Design - Loyalty role is a leadership position responsible for translating Expedia Group’s loyalty strategy into high-quality product experiences across various platforms. This role requires a leader who is both strategic and hands-on, acting as a player-coach to guide teams, set design standards, and foster an environment for innovation and execution. The position involves leading end-to-end loyalty experiences, defining organizational vision, coaching senior designers, influencing roadmaps, ensuring design craft excellence, evolving design systems, and fostering a human-centered design culture, including the integration of AI-driven solutions.

Requirements

Bachelor’s degree in Design, HCI, User Experience, or related field (or equivalent experience).
5–10+ years of experience in product design or related disciplines, including leadership of large-scale teams.
Proven ability to define and drive organization-level customer experience strategy.
Demonstrated ability to operate as a player-coach, balancing leadership with direct engagement in design work.
Strong communication skills across design, research, and content strategy practices.
Experience integrating customer insights, data, and AI-driven systems into design solutions.

Nice To Haves

Track record of executing a large-scale customer experience vision.
Experience building and scaling design systems.
Success coaching senior leaders while maintaining craft quality.
Expertise in storytelling and stakeholder influence.
Experience leading AI/ML-enabled product design efforts.
Passion for craft, with a history of personally influencing design outcomes through hands-on involvement, not just direction-setting.

Responsibilities

Lead and shape end-to-end loyalty experiences across shopping, discovery, and booking journeys, raising the quality bar for the membership experience while staying actively involved in key moments of the design process.
Define and drive an organization-level experience vision and strategy, aligning teams around customer needs, business outcomes, and measurable success metrics.
Operate as a player-coach, balancing strategic leadership with hands-on involvement—partnering with teams on problem framing, reviewing work in progress, and helping unblock complex design and product challenges.
Lead, coach, and develop senior managers and lead-level ICs, modeling a hands-on leadership style by engaging directly in the work, providing actionable feedback, and elevating craft across the organization.
Influence strategic roadmap discussions, framing problems clearly, synthesizing qualitative and quantitative insights, and connecting customer experience opportunities to business impact.
Ensure excellence in craft and execution, personally raising the quality bar by diving into critical workflows, reviewing details, and guiding teams toward best-in-class interaction and visual design outcomes.
Evolve and scale design systems and shared frameworks, ensuring consistency, speed, and coherence across products, including AI-driven experiences.
Partner across functions and divisions to identify opportunities and guide adoption of scalable AI/ML-enabled solutions.
Foster a culture of human-centered design, critique, and storytelling, using compelling narratives and artifacts to connect vision, strategy, and execution, while enabling teams to effectively leverage AI-driven tools and workflows.