Director, Product Commercialization - Ads Manager

Roku•New York, NY

5h•$252,000 - $280,000•Hybrid

About The Position

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world. Roku pioneered streaming to the TV and its mission is to be the TV streaming platform that connects the entire TV ecosystem. Roku connects consumers to content, enables publishers to build and monetize audiences, and provides advertisers unique capabilities. The Roku Ads Manager (ads.roku.com) is Roku’s self-serve ad platform, which entered General Availability (GA) in September 2024 and has gained significant momentum. The Ads Manager team is focused on scaling the best CTV ad platform in the market, moving fast, pivoting quickly, and working hard. They are looking for a Director of GTM for Ads Manager to lead the in-market commercial functions, including Product Solutions, Customer Success, and Customer Support, and to own the end-to-end go-to-market strategy. This senior leadership role operates at the intersection of product, sales, and client success.

Requirements

12+ years of professional experience in digital media, ad tech, or a closely related field, with a proven track record in advertising, product solutions, or client-facing commercial roles.
5+ years of experience managing and developing high-performing teams, ideally spanning multiple functions (solutions, success, and/or support).
Deep expertise in the CTV and digital advertising ecosystem, with strong knowledge of self-serve ad platforms, performance marketing, and programmatic.
Proven experience building and scaling GTM strategies for ad tech products, including go-to-market planning, sales enablement, and product adoption programs.
Strong understanding of pre-sale and post-sale commercial motions — from technical consultation and demos through onboarding, retention, and growth.
Experience interfacing with product and engineering teams to translate market feedback into actionable roadmap inputs.
Excellent leadership, communication, and relationship-building skills, with the ability to influence and align cross-functional stakeholders.
Ability to define and measure success metrics across GTM, client satisfaction, and product adoption, ensuring continuous improvement.
Highly collaborative and adaptable work style, with the ability to operate autonomously in a fast-moving, high-growth environment.

Nice To Haves

Experience with self-serve ad platforms, growth marketer and performance agency personas, and/or CTV-specific ad products.

Responsibilities

Lead and develop three in-market functions — Product Solutions, Customer Success, and Customer Support — setting team strategy, hiring strong talent, and building a culture of accountability and client obsession.
Oversee pre-sale and post-sale motions across all three functions, ensuring seamless handoffs, consistent client experience, and alignment with sales goals.
Define success metrics for each team, track performance against adoption, retention, and satisfaction goals, and continuously improve operations and playbooks.
Build scalable processes and playbooks across solutions, success, and support that enable the team to grow with the Ads Manager business.
Develop and own the go-to-market strategy for Roku Ads Manager, ensuring successful product launches and sustained adoption across all advertiser segments.
Engage early in product planning as the lead commercial partner, incorporating client feedback and marketplace needs into the Ads Manager roadmap from Beta through GA.
Formulate and prioritize solutions using both existing and new platform capabilities and define the commercial framework for evaluating and launching new offerings.
Define, measure, and continuously evaluate success metrics for all Ads Manager product offerings to ensure ongoing effectiveness.
Identify trends, unmet advertiser needs, and growth opportunities to inform Ads Manager product priorities and roadmap development.
Educate advertisers, agencies, and internal teams on how to leverage Roku’s ad solutions to drive measurable CTV outcomes.
Ensure cross-functional buy-in and support for product initiatives across sales, product, engineering, and marketing.
Act as a senior voice for Ads Manager in client, partner, and industry conversations, enhancing Roku’s market position.