Director, Practice Development & Capabilities Enhancement

Visa•Atlanta, GA

4d•$151,600 - $285,600•Hybrid

About The Position

This is an exciting time to join Visa's North America Marketing Services Team, as we continue to rapidly scale and expand our capabilities to support client growth. The NA Marketing Services Team is transforming how we partner with clients to drive engagement through a strategic, proactive, solutions-led marketing approach. The Director, Practice Development & Capabilities Enhancement will play a critical role in bridging strategy and execution by leading the commercialization of new Marketing Services solutions. This individual will be responsible for translating strategic priorities into scalable, market-ready offerings through structured ideation, rigorous business case development, and effective go-to-market activation. This role requires strong analytical, strategic, and storytelling capabilities, as well as the ability to operate cross-functionally to bring new solutions to life and enable the broader organization to successfully sell and deliver them.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Experience in marketing, consulting, product, or strategy roles
Strong analytical and financial modeling skills
Proven ability to manage cross-functional projects
Excellent communication and storytelling skills
Ability to thrive in a fast-paced, matrixed environment
11+ years of experience in fintech, financial services, or payments
Experience commercializing marketing and/or technology solutions
Ability to work with limited direction within a complex and ambiguous environment to drive fact-based recommendations solutions and decisions
Leadership experience working in agency and/or consulting roles involving the development and delivery marketing programs/solutions
First-hand experience with and understanding of financial services, card lifecycle marketing and digital ecosystems
Experience building sales enablement materials and sales training plans
Success in operating in a fast-paced highly matrixed organizations
Strong stakeholder management skills
Self-starter with strong problem-solving ability
U.S. Applicants Only

Nice To Haves

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
9+ years of relevant experience with a Bachelor’s degree, or 7+ years with an Advanced Degree

Responsibilities

Drive structured ideation and opportunity assessment for new Marketing Services offerings using client insights, market trends, and internal capabilities
Lead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approach
Develop robust business cases including market sizing, revenue potential, and ROI modeling
Translate concepts into scalable offerings including scope, delivery model, pricing, and success metrics
Build sales enablement materials such as pitch decks, playbooks, and training content
Partner with cross-functional teams (e.g., VCA) to operationalize new solutions
Support sell-in of solutions to clients and tailor messaging as needed
Define and track KPIs to measure success and optimize performance
Lead training and upskilling efforts across internal teams
Manage multiple initiatives aligned with Marketing Services priorities
Manage end-to-end development and commercialization workflows
Collaborate cross-functionally to develop and launch new solutions
Ensure alignment with internal governance and processes
Synthesize complex information into executive-ready materials