Director, Planning

Brainlabs

5h • Onsite

About The Position

Brainlabs is a media agency founded in 2012, built by engineers, and focused on identifying what drives profit. With over 1,000 employees across five continents, Brainlabs utilizes proprietary agents, 32 media tools, and over 2,500 logged experiments to help brands connect all their channels to the bottom line. The company prides itself on being 'culture-first,' believing that a balanced ecosystem of people, clients, and profit, powered by culture, leads to collective success. The Director, Planning role serves as the primary cross-channel planning contact, responsible for integrating all media channels to develop comprehensive full-funnel media plans. This involves leveraging insights, vertical and sector expertise, and both brand and performance marketing strategies to create and execute media plans that deliver measurable business growth for clients. The Director will collaborate closely with the strategy, client, and data strategy teams to ensure a holistic planning cycle that aligns with client growth objectives and media effectiveness KPIs.

Requirements

• 10+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region.
• Proven data capabilities and ability to utilise insight to drive media plans and marketing effectiveness.
• Excellent grasp of online and offline channels.
• Expert knowledge of media planning principles and the ability to convert overarching media strategy into channel specific plans.
• A ‘knowledge builder’ excited at growing and coaching those around you.
• A confident, dynamic, engaging and authentic communicator.
• Brilliant at pitching and engaging clients.
• Strong media budgeting understanding.

Responsibilities

• Translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
• Innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation, using knowledge of cross-channel and in-channel execution and best practice.
• Build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth.
• Provide planning insight in pitches and participate in pitches as needed.
• Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees