Associate Director, Planning

Omnicom Media US PHD•New York, NY

2d•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Associate Director, Planning will develop and implement strategic initiatives aligned to client objectives. Key to this role is the ability to collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.

Requirements

Minimum of 5 years of experience in media operations, preferably in an agency or media organization.
Strong knowledge of media planning, buying, and optimization across various channels.
Entertainment, streaming client experience
Relevant post-secondary education, training, or equivalent experience

Responsibilities

Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identifying opportunities for cross-platform deals when appropriate
Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
Effectively motivate, lead, and train the team to maximize shared objectives
Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
Proficiency in Media Planning and buying tools and platforms.
Strong understanding of Project Management Methodologies and process improvement techniques.
Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.