Associate Director, Planning
About The Position
Within this role you have two core areas of responsibility: Planning Excellence for the Client and Planning Excellence for the Team. The Associate Director will serve as the strategic lead, overseeing the development and implementation of sophisticated, multi-channel media plans that drive client business outcomes. This role involves deepening client relationships, guiding client communication and presentations, and overseeing the evaluation of in-market performance. Additionally, the role requires leading, mentoring, and developing planning teams, driving cross-functional alignment, and maintaining rigorous standards of quality. The Associate Director will also champion process improvements, adoption of OM tools, and continuous learning, while identifying and nurturing emerging talent.
Requirements
- Bachelor's degree in advertising, marketing, communications, business, or a related field.
- 7+ years of media planning experience with increasing leadership responsibilities, preferably within an agency environment.
- Demonstrated expertise in developing, presenting, and executing integrated media strategies for complex, high-value client portfolios.
- Exceptional leadership, communication, and strategic thinking skills.
- Advanced analytical ability and experience translating data into actionable business insights.
- Proficient in Microsoft Excel, PowerPoint, and core industry planning tools; strong project management skills are essential.
- Ability to balance multiple priorities, lead in a fast-paced environment, and inspire team performance.
- Passion for innovation, continuous improvement, and team development.
Responsibilities
- Serve as the strategic lead, overseeing the development and implementation of sophisticated, multi-channel media plans that drive client business outcomes.
- Deepen client relationships by acting as a trusted advisor and proactively identifying new opportunities and solutions to address their business challenges.
- Guide and elevate all aspects of client communication, presentations, and deliverables, ensuring clarity, insight, and alignment with client objectives.
- Oversee the evaluation of in-market performance, ensuring data-driven optimizations and actionable insights are delivered consistently.
- Stay ahead of industry trends and best practices to provide thought leadership and innovative solutions for clients.
- Lead, mentor, and develop planning teams by fostering a culture of growth, collaboration, and accountability.
- Drive cross-functional alignment with activation, analytics, creative, and strategy teams to ensure seamless, best-in-class plan execution.
- Maintain rigorous standards of quality, accuracy, and consistency across all internal and external deliverables.
- Champion process improvements, adoption of OM tools, and continuous learning across the planning function.
- Identify and nurture emerging talent by providing direct coaching, feedback, and leadership development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
