Director, Performance Marketing
AAA Club Alliance•Wilmington, DE
•Hybrid
About The Position
AAA Club Alliance is seeking a Director, Performance Marketing to join their team. This role will own and accelerate growth across paid media, lifecycle (email/SMS), and partnerships. In this highly visible role, you’ll translate business goals into high-performing omnichannel programs—driving measurable impact through smarter audience strategy, rigorous testing, and performance storytelling that turns data into action.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
- 10–12+ years of experience in a media agency or brand environment handling paid media.
- Proven leadership experience overseeing multi-channel marketing functions and influencing senior stakeholders.
- Demonstrated success improving ROI, driving lead generation, managing large budgets, and implementing measurement and attribution approaches.
- Experience collaborating effectively with external agencies and cross-functional internal teams to deliver measurable outcomes.
- Deep expertise across performance channels (SEM, paid social, programmatic, video, display, affiliate) and A/B testing frameworks.
- Experience with modern marketing technology stacks, analytics, dashboards, and data-driven decisioning.
- Hands-on understanding of lifecycle marketing, including email/SMS platforms, segmentation, personalization, and CRM.
Responsibilities
- Set the performance marketing strategy and lead execution across paid media, email/SMS, and partnerships to accelerate enterprise growth objectives.
- Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g., CPA, CPM, ROAS).
- Partner with external media agencies, guiding strategy, execution, and continuous testing to improve performance across channels and business lines.
- Build measurement that leadership can act on, including campaign and quarterly reporting, dashboards, and multi-touch attribution approaches.
- Create seamless paid/owned customer journeys across audience segments and lifecycle stages.
- Scale lifecycle marketing across email and SMS, driving segmentation, personalization, engagement, and opt-in growth across business lines.
- Build and scale a partnership marketing engine that expands awareness, reach, and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.
- Activate strategic relationships with major media partners (e.g., Google, Meta), ensuring strong alliances and driving innovation programs.
- Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling, data integrations, and the marketing data foundations required for future growth.
Benefits
- Competitive annual salary
- Annual Bonus Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
- Free AAA Premier Membership
- Health & Wellness Program
- Health Concierge Service
- Life Insurance
- Short Term/Long Term Disability
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Continual learning reimbursement up to $5,250 per year
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
