Director, Performance Marketing

Yieldstreet•New York, NY

About The Position

We are seeking a strategic, data-driven Director of Performance Marketing to lead our paid media efforts and drive direct-to-consumer customer acquisition across digital channels. Reporting to the Chief Marketing Officer, this individual will own our full paid media strategy - from channel planning and budget allocation to campaign execution and performance analytics. This is a high-impact role that sits at the intersection of marketing strategy and financial services, requiring deep fluency in direct marketing acquisition alongside an understanding of the regulatory and compliance environment in which retail investment firms operate.

Requirements

7+ years of experience in performance marketing or paid media, with at least 3 years in a director-level role
Proven track record managing significant paid media budgets ($10M+) with demonstrable impact on customer acquisition and revenue growth
Deep expertise in at least three major paid channels: paid search, paid social, programmatic display, or content syndication
Proficiency with marketing analytics tools (e.g., Google Analytics 4, Looker) and ad platforms (Google Ads, LinkedIn Campaign Manager, Meta Business Suite)
Strong analytical mindset with experience in attribution modeling, incrementality testing, and media mix optimization
Exceptional leadership and people management skills with a track record of building and developing teams
Excellent communication skills with the ability to present complex data and strategy clearly to senior stakeholders

Nice To Haves

Deep experience in financial services, fintech, wealth management, or a regulated industry is strongly preferred
Familiarity with direct-to-consumer marketing to HNW investors in a digital environment
Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
Understanding of SEC/FINRA marketing compliance requirements for investment advisers

Responsibilities

Own and manage the end-to-end paid media strategy across search, social (LinkedIn, Meta), display, programmatic, and affiliate marketing
Develop and execute data-driven acquisition campaigns targeting high-net-worth individuals (HNWIs) through direct digital channels
Set channel investment priorities, allocate media budgets efficiently, and continuously optimize for CAC and conversion
Lead campaign creative briefing and collaborate with internal and external design and content teams to develop compelling, compliant ad creative
Build and refine full-funnel acquisition strategies from awareness through conversion, partnering closely with the CRM and sales team
Develop audience segmentation frameworks and targeting strategies to reach ideal investor profiles across digital channels
Contribute to web strategy and conversion rate optimization in collaboration with product team
Implement and maintain robust attribution modeling to accurately measure cross-channel performance
Define KPIs and build dashboards to track paid media performance, customer acquisition metrics, and ROI across all channels
Deliver regular performance reports and strategic recommendations to senior leadership
Lead quarterly and annual paid media planning cycles, incorporating competitive intelligence and market trends
Manage relationships with paid media agencies, ad tech vendors, and platform partners (Google, LinkedIn, Meta, etc.)
Manage and mentor Media Manager
Collaborate with Brand and Creative teams to develop campaign materials and messaging
Partner with Legal and Compliance to ensure all campaigns adhere to applicable SEC, FINRA, and marketing regulations