Performance Marketing Director

GeistM•New York, NY

2d•$110,000 - $130,000

About The Position

We’re looking for a Director of Performance Marketing to lead and scale our performance marketing efforts across channels. This role sits at the center of revenue generation, owning strategy, execution, and optimization across paid media and full-funnel growth initiatives. You’ll partner closely with leadership and cross-functional teams to drive measurable business impact, while also mentoring and developing a high-performing team. This is a hands-on leadership role, ideal for someone who can think strategically and isn’t afraid to roll up their sleeves to execute.

Requirements

7+ years of experience in growth or performance marketing
Proven track record of scaling paid media campaigns and driving measurable revenue growth
Deep expertise in platforms like Meta and Google Ads
Strong analytical mindset with the ability to translate data into strategy
Experience managing and developing high-performing teams
Comfortable operating in a fast-paced, evolving environment
Strong communication skills, able to influence both peers and leadership

Responsibilities

Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and emerging platforms)
Drive full-funnel optimization, from acquisition through conversion and retention
Identify new growth opportunities, test channels, and scale what works
Translate performance data into actionable insights and strategic direction
Manage and optimize significant paid media budgets with a focus on ROI and efficiency
Set and track KPIs tied to revenue, CAC, and overall performance
Lead testing strategies across creative, audience, and landing page optimization
Partner with analytics to ensure accurate tracking and attribution
Manage and mentor growth marketing team members, including analysts and managers
Establish clear goals, performance expectations, and development plans
Create structure and accountability across campaigns and workflows
Partner with Creative, Content, and Product teams to develop high-performing campaigns
Collaborate with Business Development and leadership on growth opportunities
Contribute to client strategy (if applicable) and high-level business planning