Director, Performance Marketing Analytics

Blackhawk Network

1d•$144,770 - $195,450•Remote

About The Position

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com. This position may be performed remotely anywhere within the United States except for the State of Alaska, North Dakota, or South Dakota. Employees located within 50 miles of a BHN office will be considered a "Hybrid" employee and are required to come into the office 2 days per week based on office schedule. Overview We are searching for a Director, Performance Marketing Analytics to lead our Performance Marketing Analytics team in developing a high signal, scalable data driven machine for the Global Marketing organization. This role will drive change in spend management and is highly visible, hands-on and in partnership with the Sales, Marketing teams and Product and Technology teams. You will drive the optimization of marketing investments crossing multiple regions and channels to generate revenue growth. In this role, you will oversee multiple channels and will be responsible for tracking expenses, measuring results, and providing performance reporting, insights and data-driven recommendations. This position will report to the VP of Finance and will have direct reports

Requirements

Minimum of 10 years of experience in Marketing Analytics or related field with a background in omnichannel optimization, including website optimization
Bachelor’s degree, preferably in Data Analytics or Finance
Experience in managing and developing team members
A strong track record of increasing marketing ROI and revenue through testing and predictive modelling.
Moves fast. Relentless. Tests and iterates constantly.
Experience in leading multi-faceted project plans with various stakeholders
In a data driven way, comfortable in making controversial, non-conventional recommendation
Excellent written and verbal communication skills. Ability to communicate effectively at all levels
Strong analytical skills.
Self-starter and proven problem solver
Strong process and detail orientation. Superior organizational skills
Experience in SQL, data mining, marketing and business intelligence tools. Advanced MS Excel skills
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Responsibilities

Orchestrate a comprehensive project plan to centralize performance measurement and analysis and to drive predictive analytics for recommendations on marketing investments across multiple groups. Align with stakeholders on milestones and ensure timely completion.
Develop a robust predictable data driven engine to drive investment decisions
Provide investment recommendations with short-term and life-time value parameters
Scale high performing campaigns and reduce cost of acquisition. Perform A/B testing
Function in a dynamic environment, strategically managing contractually committed and discretionary investments.
Standardize key performance indicators and align with stakeholders on measurement methodologies
Champion data governance to ensure accuracy and reliability. Enhance data structures and tracking mechanisms. Source, manipulate and integrate data from multiple internal and external sources
Generate performance dashboards and data visualizations