Director, Performance Marketing & Digital Content

Medline Industries, LP • Northfield, IL

1d • $154,000 - $231,000 • Hybrid

About The Position

Medline has an immediate opening for a Director, Performance Marketing & Digital Content in our Retail division! This position will be based out of our Northfield, IL headquarters and will work on a hybrid model. The Director, Performance Marketing & Digital Content will be responsible for leading Medline’s performance marketing, digital content, and catalog operations across key eCommerce marketplaces, including Amazon and Walmart. This role owns the strategy and execution of traffic generation, conversion optimization, retail media investment, and digital shelf excellence, ensuring strong ROI and a high-quality customer experience. This position has direct people leadership responsibility for both the performance marketing team and the content/catalog (retail readiness) team. The Director will partner cross-functionally with eCommerce Sales, Analytics & Planning, Pricing, Promotions, Operations, and Product teams to drive sustainable growth through disciplined execution and strong operating rigor.

Requirements

• Bachelor’s degree
• 8–12+ years of experience in eCommerce, performance marketing, and/or digital content leadership. Strong experience with major eCommerce marketplaces.
• Proven success managing agencies and large marketing budgets with ROI accountability.
• Demonstrated ability to lead multi-disciplinary teams in a complex environment.
• Strong analytical and financial acumen with experience linking marketing activity to business performance.
• Excellent communication and cross-functional leadership skills.
• Performance marketing strategy and execution
• Digital content and catalog governance
• Data-driven decision making
• Cross-functional influence
• People leadership and talent development
• Operational discipline and execution rigor

Nice To Haves

• MBA or advanced degree preferred.
• Strong experience with major eCommerce marketplaces (Amazon and/or Walmart preferred).
• Experience supporting both 1P and 3P marketplace models.
• Background in highly regulated or complex product environments.
• Experience scaling digital programs through improved operating cadence and governance.

Responsibilities

• Own the end-to-end performance marketing and retail media strategy across eCommerce marketplaces, including annual planning, budget management, ROI/ROAS accountability, and ongoing optimization.
• Lead agency and partner management while establishing disciplined testing, optimization, and execution frameworks across keywords, creative, targeting, and formats.
• Align performance marketing investments with category priorities, promotional plans, and inventory availability to drive profitable growth.
• Lead content, catalog, and retail readiness teams with full accountability for digital shelf excellence, including PDP quality, accuracy, compliance, imagery, and brand standards.
• Drive search optimization and conversion rate improvement across priority assortments through content strategy and execution.
• Own catalog governance and retail readiness processes, ensuring accurate item setup, content syndication, attribution, and issue resolution in partnership with cross-functional teams.
• Establish and lead a consistent performance management cadence, translating traffic, conversion, content health, and marketing ROI into actionable insights.
• Develop executive-ready dashboards and reporting that inform investment decisions, forecasting, and promotional strategy while tying initiatives to measurable business outcomes.
• Partner cross-functionally to ensure alignment between marketing execution and operational realities, including inventory, funding, and fulfillment constraints.
• Drive standardized workflows, SLAs, and best practices to improve speed, accountability, and execution quality in a matrixed organization.
• Lead, coach, and develop managers and individual contributors across performance marketing and content/catalog functions.
• Set clear goals, performance expectations, and accountability standards while building scalable capabilities and supporting talent development and succession planning.
• Foster a culture of ownership, continuous improvement, and data-driven decision-making.

Benefits

• Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
• Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average.
• For roles where employees work less than 30 hours per week, benefits include 401(k) contributions as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.

What This Job Offers

• Job Type: Full-time
• Career Level: Director