Director, Partnership Marketing, UFC & ZB
TKO•New York, NY
•$135,000 - $180,000
About The Position
The Director, Partnership Marketing, UFC & ZB will be responsible for developing and executing strategic partnership marketing initiatives for UFC and Zuffa Boxing. This role involves collaborating with internal teams and external partners to drive brand awareness, fan engagement, and revenue growth. The position requires a deep understanding of the sports and entertainment landscape, strong marketing acumen, and the ability to manage complex projects from conception to completion.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in partnership marketing, brand marketing, or a related field, preferably within the sports or entertainment industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of the MMA and boxing landscape.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing analytics and reporting tools.
- Experience working with high-profile brands and athletes.
- Strategic thinker with a creative approach to problem-solving.
Nice To Haves
- Master's degree in Marketing or MBA.
- Experience with international marketing initiatives.
- Knowledge of digital marketing, social media strategy, and content creation.
Responsibilities
- Develop and implement comprehensive partnership marketing strategies for UFC and Zuffa Boxing.
- Identify and cultivate new partnership opportunities to expand brand reach and engagement.
- Manage existing partner relationships, ensuring successful execution of co-branded marketing campaigns.
- Collaborate with sales, media, and content teams to create compelling partnership proposals and activations.
- Oversee the development and execution of marketing campaigns across various channels, including digital, social media, events, and traditional media.
- Analyze campaign performance, measure ROI, and provide regular reports to stakeholders.
- Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.
- Manage budgets and resources effectively to achieve marketing objectives.
- Ensure brand consistency and alignment across all partnership marketing efforts.
Benefits
- Competitive salary and bonus structure.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan.
- Paid time off and holidays.
- Opportunities for professional development and growth.
- Access to company events and experiences.
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What This Job Offers
Job Type
Full-time
Career Level
Director
