Director, Partner Content Strategy

Risepoint

8d

About The Position

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

Requirements

• 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing.
• 4+ years managing people managers and cross-functional content teams.
• Experience operating within a large, multi-stakeholder or multi-brand organization.
• Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools.

Nice To Haves

• Master’s degree in Marketing, Communications, or a related field.
• Experience building or scaling a content operations function from scratch.
• Background in higher education, EdTech, or multi-brand marketing.
• Familiarity with CMP, DAM, or AI content tooling at scale.

Responsibilities

• Lead and evolve Risepoint’s partner content strategy function, aligning the operating model, org structure, and workflows for the Partner Content and Brand teams with broader strategy, and partnering with channel teams to align partner content strategy across the portfolio.
• Integrate evolving SEO, AEO/GEO, and AI search practices into all partner content plans, briefs, and templates. Partner with SEO leadership to co-lead AI search imperatives, testing, and future partner content strategies, ensuring partner content is built to be discovered and cited by both traditional search engines and AI agents.
• Set quarterly partner content priorities based on partner needs, SEO/AEO insights and imperatives, funnel performance, and the broader marketing roadmap, and own a strategic mix of partner content across formats — program and degree partner content, articles, brand storytelling, guides, FAQs, and more.
• Help evolve new partner content operating models (intake processes, briefing systems, editorial calendars, and prioritization frameworks) that let a lean team scale high-quality, AI-assisted partner content production across an 80+ partner portfolio. Own governance for partner content refresh, archiving, and quality standards.
• Lead, grow, and develop the Partner Content and Brand teams (~10 people, including two people-manager direct reports).
• Own adoption of AI-enabled partner content tools, increasing output and speed without sacrificing quality or brand voice.
• Evolve and own the recurring forums, rituals, and governance (planning cycles, cross-team reviews, shared roadmaps) that keep partner content strategy continuously aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.
• Partner with Analytics to define and implement measurement frameworks to track and optimize partner content performance across search visibility, AI citation/visibility, and enrollment funnel impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director