Director, Paid Media
About The Position
Bentley Systems is the infrastructure engineering software company, advancing the world's infrastructure – sustaining both the global economy and the environment. Within Bentley, the Digital Marketing team is on a mission to build a collaborative, purpose-built digital marketing engine that connects the Bentley story, solutions, and products to our audiences. We are seeking an innovative, results-driven Director of Paid Media & Performance Marketing to lead a global paid media function within a fast-paced, high-growth marketing organization. This is not a role for someone looking to maintain the status quo—we are looking for a leader with an innovative growth mindset to build and scale complex, full-funnel programs that drive significant pipeline and revenue growth. This leader operates at the intersection of technology, data, and creativity—bringing an AI-first mindset, deep technical expertise, and the ability to translate performance into compelling executive narratives. You will oversee the global media investment across digital platforms, with full accountability for ROI and incremental growth.
Requirements
- 10+ years of experience in paid media, performance marketing, or digital growth, with 5–8+ years in leadership roles.
- Proven track record managing large scale global media budgets across platforms like Google, YouTube, LinkedIn, Reddit, and programmatic ecosystems.
- Deep expertise in B2B and/or SaaS marketing, with experience navigating long sales cycles and high-value pipeline generation.
- Experience managing direct to customer performance marketing with high volume transactional sales through digital.
- Strong command of advanced attribution models, audience strategy, bid optimization, and experimentation frameworks.
- Demonstrated ability to communicate complex strategies and performance insights to executive leadership.
- Experience working with analytics and visualization tools such as Looker, Power BI, GA4, Adobe Analytics, and CRM integrations.
- A builder mindset—resourceful, resilient, and comfortable operating in ambiguity to drive results.
- Passion for innovation, with a strong interest in AI and the evolving digital media landscape.
Responsibilities
- Lead & Scale: Grow and mentor a high-performing global team while driving a culture of accountability, innovation, and continuous optimization. Build organizational capability across strategy, execution, and performance analytics.
- Own Strategy & Execution: Develop and execute full-funnel, multi-channel paid media programs across Search, Social, Programmatic, and ABM to drive pipeline and revenue.
- Drive Performance & ROI: Establish measurement frameworks that clearly demonstrate ROI, pipeline impact, and incremental growth, and continuously optimize investment across a multimillion-dollar budget.
- Influence at the Executive Level: Translate complex data into clear insights and present strategic recommendations to senior leadership, shaping investment and go-to-market decisions.
- Innovate with AI & Data: Lead adoption of AI-driven tools and partner cross-functionally to ensure best-in-class attribution, tracking, and performance insights.
- Cross-Functional Leadership: Partner closely with Sales, Product, Finance, and Marketing teams to align paid media efforts with broader business objectives. Manage and optimize relationships with external agencies, platforms, and technology partners.
- This role requires communication with Managers, peers and other colleagues of the company in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions.
- Minimal travel required.
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Benefits
- An attractive salary and benefits package.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
