Director, Paid Media

Neighborly•Irving, TX

2d•Hybrid

About The Position

Director of Paid Media Are you looking for a place where you can bring your expertise and oversee the media ecosystem—including performance, search, social, and emerging channels—ensuring our brands win visibility, engagement, and conversion in a rapidly evolving discovery landscape? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Director of Paid Media on the Data & Strategic Insights team, a typical day for you will include: Define and lead the company’s paid media strategy, ensuring our brands win visibility to capture demand. Translate business goals into clear paid media objectives, KPIs, and investment plans. Use data to inform decisions, optimize campaigns, and uncover growth opportunities. Lead the development of AI-enabled models, tools, guidance, and playbooks that help franchise owners make smarter media mix decisions across search, social, local platforms, and emerging discovery surfaces. Identify and scale opportunities to use AI for media optimization, audience targeting, content generation, and performance insights across the marketing ecosystem. Establish and maintain a preferred agency framework, including partner selection, capability evaluation, and strategic alignment. Use advanced analytics and AI-driven insights to identify emerging demand signals, optimize discovery pathways, and uncover growth opportunities. Develop measurement approaches that capture value from AI discovery environments, conversational interfaces, and evolving digital ecosystems. Bring your skills and be inspired to achieve success.

Requirements

10 years of experience in media, growth marketing, or digital strategy
Proven success leading paid media programs.
Strong analytical mindset with experience managing multi million dollar budgets.
Proven operational experience building experimentation infrastructure.
Experience managing and developing high performing teams
Agency and in house experience a plus.

Responsibilities

Define and lead the company’s paid media strategy, ensuring our brands win visibility to capture demand.
Translate business goals into clear paid media objectives, KPIs, and investment plans.
Use data to inform decisions, optimize campaigns, and uncover growth opportunities.
Lead the development of AI-enabled models, tools, guidance, and playbooks that help franchise owners make smarter media mix decisions across search, social, local platforms, and emerging discovery surfaces.
Identify and scale opportunities to use AI for media optimization, audience targeting, content generation, and performance insights across the marketing ecosystem.
Establish and maintain a preferred agency framework, including partner selection, capability evaluation, and strategic alignment.
Use advanced analytics and AI-driven insights to identify emerging demand signals, optimize discovery pathways, and uncover growth opportunities.
Develop measurement approaches that capture value from AI discovery environments, conversational interfaces, and evolving digital ecosystems.