Director, Paid Media Strategy

OBrien Industries Inc • Omaha, NE

just now • Hybrid

About The Position

OBI Creative is seeking an experienced Director, Paid Media Strategy to lead paid media planning and programmatic strategy across the agency. Reporting to the VP, Integrated Marketing, this role serves as OBI’s senior media strategist—developing cross-channel media plans, guiding channel investment decisions, and advancing how paid media drives performance for our clients. You will partner closely with Activation Studio leaders to ensure media strategy aligns with creative, engagement, digital, and client services efforts. This role is hybrid, with three days a week in our Omaha office for in-person collaboration. This role also leads and mentors a team of media buyers, reviewing media plans, strengthening strategic thinking, and elevating planning standards across the agency.

Requirements

• Strong experience developing paid media strategies across search, social, programmatic, and traditional channels, including channel mix planning and investment modeling.
• Hands-on experience with DSP platforms such as Amazon DSP, The Trade Desk, StackAdapt, or similar environments.
• Experience developing media plans for multiple clients or brands within an agency or fast-paced marketing environment.
• Experience leading and mentoring media buyers or junior media strategists.
• Comfortable interpreting performance data, identifying opportunities, and making informed recommendations.
• Ability to present media strategy and performance insights clearly to clients and internal stakeholders.
• Understanding how paid media works within broader marketing programs that include creative, content, engagement, and digital experiences.
• Naturally curious about how media performs and always looking for smarter ways to invest and optimize.
• Enjoy collaborating with strategists, creatives, and analysts to build integrated campaigns that deliver real results.
• Bring persistence and problem-solving to media planning, continually refining strategy to improve outcomes.
• Take ownership of your work and hold yourself and your team accountable for strong performance.
• Stay engaged with emerging platforms and technologies that improve media performance.

Nice To Haves

• Experience with Amazon DSP or similar platforms is highly valued.

Responsibilities

• Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing plans and client business goals.
• Guide the agency’s programmatic strategy and use of DSP platforms across client campaigns.
• Develop sophisticated media plans that balance reach, targeting, and performance. Review plans created by media buyers and analysts, identifying opportunities to strengthen strategy and optimize investment.
• Lead relationships with key platform partners including Amazon, Disney, and other major media platforms, identifying opportunities to expand capabilities and unlock additional value for clients.
• Establish clear performance frameworks that connect media investment to business outcomes. Bring consistency to how campaigns are measured, reported, and optimized across the media team.
• Lead paid media conversations with clients, presenting strategy, explaining performance, and translating data into clear recommendations that guide investment decisions.
• Lead and mentor a team of media buyers and analysts, supporting their growth while ensuring media plans meet agency standards for strategic thinking and performance.
• Partner closely with creative, engagement strategy, digital, and client services teams to ensure paid media strategies align with broader campaign goals.
• Stay current on media platforms, programmatic technologies, and emerging opportunities in the media landscape, applying relevant insights to elevate client programs.

Benefits

• Competitive salary and benefits package.
• Flexibility and a supportive culture that values balance and well-being.
• Opportunities for professional growth, leadership development, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed