Director or VP of Brand & Growth ( Remote - Snack company )

Linqm • San Diego, CA

18h • Remote

About The Position

This is a hands-on, highly analytical leadership role responsible for the end-to-end growth engine and channel P&Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. The role focuses on CAC, MER, attribution, conversion, creative testing, retention, and developing the overall growth roadmap to scale revenue, subscriptions, and profitability. While currently utilizing agencies and some in-house resources, this individual will collaborate with agencies, recommend changes, and build the in-house growth engine when appropriate to drive profitability.

Requirements

• 5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
• Track record scaling Meta/Insta, TikTok Shop, Amazon.
• Strong analytics (SQL/BI), attribution, LTV modeling, etc.
• Hands-on with creative testing, landing page CRO, and performance playbooks.
• Excellent cross‑functional leadership and execution orientation.

Responsibilities

• Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
• Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
• Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
• Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
• Manage creative testing framework and coordinate content/performance teams to scale winning assets.
• Implement growth loops between channels (TikTok → Amazon/DTC → paid/social).
• Drive subscription growth, repeat purchase rate, and MER efficiency.
• Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
• Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed