Director, Opdivo Qvantig HCP Marketing, US Oncology

Bristol Myers Squibb • Princeton, NJ

1d • Onsite

About The Position

This role serves as a critical driver of brand performance by translating the clinical and experiential benefits of subcutaneous administration into compelling, science-based promotional platforms that resonate with oncologists and other relevant HCP audiences. The Director will play a pivotal role in accelerating HCP adoption of Opdivo Qvantig by articulating its differentiated value — across personal and non-personal promotion channels. This leader will work cross-functionally to ensure seamless brand execution and alignment with the broader Opdivo franchise strategy.

Requirements

• BA degree or equivalent is required, MBA is preferred
• 5-10 years of relevant marketing brand management experience or equivalent (Oncology experience helpful, but not required)
• Oncology disease experience preferred but not required.
• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).
• Experience leading multi-functional teams to accomplish specific objectives and goals
• Experience in managing external resources and partners, including Advertising agencies
• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development
• Strong verbal and written verbal communication skills
• Strong organization and prioritization skills
• Critical thinking skills
• US Market Experience preferred

Responsibilities

• Work in partnership with patient strategy lead on Brand Strategy and planning
• Lead HCP channel strategy and plan development – considering business objectives, market insights, HCP prescribing patterns, and evolving market dynamics
• Lead development of core messaging and HCP promotional materials
• Lead development of Media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub
• Lead budget prioritization across HCP Channel
• Successful and timely execution of plans and tactics
• Robust measurement, evaluation, and optimization plans and tactics.
• Strong budget management
• Presenting /preparing for business/ performance updates and acceleration projects to executive leadership.
• Member & active participant on Opdivo Qvantig LT Matrix team leadership and Cross functional/One BMS Team/ Enterprise-wide collaboration
• Partner with Engagement team to develop channel plans and pull through
• Ensure strong alignment and integration with Patient Marketing strategy and plans
• Lead planning with Market Research and Business Analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making
• Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business

Benefits

• Medical, pharmacy, dental, and vision care.
• Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
• 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees