Director of Western Sales

Build your legacy with a better trailer.•Portland, OR

2d•Hybrid

About The Position

The Director of Western Sales is responsible for leading, developing, and executing all sales strategies and initiatives across the Western United States. This position provides strategic direction and hands-on leadership to regional sales managers and dealer partners while driving revenue growth through expansion of existing accounts, acquisition of new business, and strengthening of key customer relationships.

Requirements

Minimum of 10 years of progressive sales experience, with at least 5 years in a leadership role within manufacturing, transportation, trailer, or related industry
Proven track record of driving revenue growth, expanding market share, and managing large geographic territories
Demonstrated experience leading regional sales teams and working with dealer/distribution networks
Strong understanding of sales strategy, forecasting, pipeline management, and margin optimization
Ability to analyze data, market trends, and financial performance to drive decision-making
Exceptional relationship-building skills with the ability to engage at executive and ownership levels
Strong negotiation, problem-solving, and decision-making capabilities
Excellent verbal and written communication skills
High level of business acumen with the ability to align sales strategy to operational capabilities
Proficient in Microsoft Office (Excel, Outlook, PowerPoint) and CRM systems
Must possess a valid driver’s license
Ability to travel extensively, including overnight and multi-day trips across assigned territory
Ability to attend and participate in meetings, trade events, and on-site customer visits
Ability to operate in both office and manufacturing environments, including walking production floors when necessary
Must be able to sit, stand, and travel for extended periods of time

Nice To Haves

Bachelor’s degree from a four-year college or university preferred; or equivalent combination of education and experience

Responsibilities

Defines, implements, and continuously refines regional sales strategies to achieve company revenue and profitability goals
Leads, mentors, and holds accountable regional sales managers and dealer partners to drive performance and consistency
Establishes and maintains strong executive-level relationships with key customers, dealer principals, and strategic partners
Identifies and develops new business opportunities through proactive prospecting, networking, and market analysis
Analyzes market conditions, customer behavior, and competitor activity to inform strategic decisions and positioning
Oversees territory forecasting, pipeline management, and revenue tracking to ensure accurate projections and accountability
Develops pricing strategies in alignment with company margin expectations and competitive positioning
Provides regular reporting on sales performance, key metrics, and strategic initiatives to executive leadership
Represents the company at customer meetings, dealer visits, trade shows, and industry events
Ensures consistent brand representation and professionalism across all customer and dealer interactions
Travels extensively throughout the Western United States to support sales initiatives and relationship development.
All other duties as assigned