Director of VIP Sports Strategy and Reactivation

Caesars EntertainmentJersey City, NJ
Onsite

About The Position

We’re looking for a Director of VIP Strategy & Reactivation to build and develop our process to reengage and win customers back with the newly formed Reactivation Team. By extension, the role will impact strategic areas of Product, Promotions, and Events. Leading the Reactivation Team is a tremendous opportunity. There is momentum built from the initial formation and a playbook on approach and style - the right candidate can take this and run with it. With continued momentum, the team can expand along with the impact of this role. While engaging in reactivation, a wide variety of situations and stakeholders arise. This is where someone well-versed in Promotions, Reinvestment, Trading, Payments, Customer Service, and Events will have the ability to shine and drive strategic value working cross-team.

Requirements

  • Proven ability to effectively collaborate as well as manage and motivate a sales workforce.
  • Strong analytical skills.
  • Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions.
  • Ability to work independently and manage multiple initiatives and projects.
  • Manual dexterity and coordination to operate office equipment including, but not limited to computers, telephone/headset, etc.
  • Ability to make telephone calls for extended periods (minimum 40+ calls/day).
  • Ability to travel as needed.

Nice To Haves

  • Bachelor’s degree in Marketing or Business preferred.

Responsibilities

  • Partner in the strategic vision for VIP Program.
  • Lead and develop our Reactivation Team.
  • Manage current Reactivation Team of 2. This includes operating cadence, meetings, deliverables, etc.
  • Design and prioritize customer segments for reactivation.
  • Identify friction points in workflows and implement practical solutions that improve speed, consistency, and effectiveness for anything touching Reactivation or VIP.
  • Handle unique and dynamic client situations with sound judgement and an emphasis on “white-glove service”.
  • Step in to support or solve the team and guest issues directly, when needed.
  • Partner on KPIs and performance tracking to drive measurable outcomes.
  • Contribute to VIP Knowledge & SOP’s by documenting best practices and other key information.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.

Benefits

  • medical, vision, and dental insurance
  • life insurance
  • disability insurance
  • a 401(k)-matching program
  • paid Flexible Time Off
  • paid company holidays
  • short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
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